Amazon India has over 150 million active users in 2025, making it the second-largest e-commerce platform in India after Flipkart. With Rs 25,406 crore revenue in FY24, 218,000 active sellers, and 41 crore same/next-day deliveries, Amazon is the largest foreign investor in India with $40 billion cumulative investment.
1 Top Amazon India Statistics 2025
- 150+ million active users in India
- ₹25,406 crore revenue (FY24) — 14.5% YoY growth
- 30-35% e-commerce market share — Second to Flipkart (48%)
- 47% online smartphone market share — Category leader
- 218,000 active sellers — 168 million products
- 41 crore same/next-day deliveries (2024)
- 100+ fulfillment centers across 15 states
- $40 billion cumulative investment — Largest foreign investor
- 2.8 million jobs supported in India
- Prime Day 2025: 18,000 orders per minute
2 Amazon India Users & Prime Members
Amazon India has over 150 million active users, making it the most visited e-commerce platform in India by monthly traffic. During Prime Day 2025, Amazon recorded 18,000 orders per minute—a 50% jump from 2024.
Amazon Prime India Membership Plans:
- Prime Annual: ₹1,499/year
- Prime Lite: ₹799/year
- Prime Shopping Edition: ₹399/year
- Average member savings: ₹3,300 on fast, free delivery annually
3 Market Share: Amazon vs Flipkart
Flipkart leads India’s e-commerce market with 48% market share, while Amazon holds 30-35%. Together, they control 79% of India’s e-commerce market. However, Amazon dominates the online smartphone segment with 47% market share, ahead of Flipkart.
India E-Commerce Market Size:
- 2024: $125 billion
- 2025 (Projected): $211.6 billion
- 2030 (Projected): $325 billion
- CAGR: 21%
4 Amazon India Revenue & Financials
Amazon Seller Services FY24 Financial Highlights:
- Revenue: ₹25,406 crore (up from ₹22,198 crore in FY23)
- Growth: 14.5% year-over-year
- Adjusted EBITDA: ₹588.6 crore (positive)
- Operating Cash Flow: ₹724.1 crore (vs -₹1,542 crore in FY23)
- Net Loss: ₹3,469 crore (reduced by 28%)
- Transportation Costs: ₹7,488 crore
- Advertising Spend: ₹3,586 crore
Other Amazon India Entities (FY24):
- Amazon Transportation Services: ₹4,889 crore revenue (7.6% growth)
- Amazon Pay India: ₹2,286.9 crore revenue (9.26% growth)
- AWS India: $1.7 billion revenue
5 Sellers & Products
Amazon India hosts 218,000 active sellers offering 168 million products to Indian customers. Over 4,000 products are sold every minute on the platform. India accounts for 5% of Amazon’s global seller base.
Top-Selling Categories on Amazon India:
- Electronics & Smartphones
- Kitchen & Home Appliances
- Beauty & Personal Care
- Fashion & Clothing
- Grocery & Daily Essentials
6 Delivery & Logistics
Amazon India Delivery Coverage:
- 100% of 20,000+ serviceable pin codes covered
- 97% pin codes: 2-day delivery available
- 10+ lakh items: Same-day delivery
- 40+ lakh items: Next-day delivery
- 20,000 items: 4-hour delivery (sub-same-day)
- 11% increase in same-day pin code coverage in 2024
7 Infrastructure & Investment
Amazon operates 100+ fulfillment centers across 15 states in India with 43 million cubic feet of storage capacity. The company is India’s largest foreign investor with $40 billion cumulative investment.
Amazon India Logistics Network:
- 100+ Fulfillment Centers (12 new in 2025)
- 1,950 Delivery Stations
- 100+ Micro-Fulfillment Centers (300 planned by end 2025)
- 43 million cubic feet storage capacity
- 6 new Sortation Centers in 2025
2025 Expansion:
- 12 new fulfillment centers across Delhi NCR, Bengaluru, Kolkata, Nagpur, Hyderabad
- First-ever FCs in Indore, Bhubaneshwar, Kochi, Rajpura
- ₹20 billion investment for fulfillment expansion
- $35 billion pledged by 2030 for AI and infrastructure
8 Employment & Jobs
Amazon supports approximately 2.8 million direct, indirect, induced, and seasonal jobs across industries in India—projected to grow to 3.8 million by 2030.
- 150,000 seasonal positions created in 2025 (up from 110,000 in 2024)
- 400+ cities with Amazon jobs
- Thousands of women employed
- 2,000+ persons with disabilities hired
- 15,000+ employees at Hyderabad campus alone
9 Amazon India vs Global
India’s Share of Amazon Global:
- ~48% of global active users (150M of 310M)
- 5% of global seller base
- 2% of global traffic
- Fastest-growing marketplace globally
- Top 5 market after US, UK, Germany, Japan
10 FAQs
How many users does Amazon India have?
Amazon India has over 150 million active users in 2025, making it the most visited e-commerce platform in India by monthly traffic. The platform serves 218,000 active sellers offering 168 million products.
What is Amazon India’s market share?
Amazon India holds 30-35% of India’s e-commerce market share, second to Flipkart’s 48%. Together they control 79% of the market. However, Amazon leads the online smartphone segment with 47% share.
How much revenue does Amazon India generate?
Amazon India (Seller Services) generated Rs 25,406 crore revenue in FY24, growing 14.5% year-over-year. The company achieved its first positive operating cash flow of Rs 724 crore.
Does Amazon deliver to all pin codes in India?
Yes, Amazon delivers to 100% of India’s 20,000+ serviceable pin codes. Same-day delivery is available on 10+ lakh items in major metros, and 97% of pin codes have 2-day delivery.
11 Bottom Line
Amazon India is the second-largest e-commerce platform with 150+ million users, Rs 25,406 crore revenue, and 30-35% market share. With $40 billion investment, 100+ fulfillment centers, and 41 crore same/next-day deliveries in 2024, Amazon continues to be India’s largest foreign investor and fastest-growing marketplace.
12 Related Articles
- Flipkart Users in India 2025: 450M Users, Revenue & Market Share
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- Software Engineers in India 2025: 4.3M Engineers & Salary Data
13 Sources
- About Amazon India – Delivery Statistics 2024
- About Amazon India – Prime Day 2025 Fulfillment Centers
- Business Standard – Amazon FY24 Financial Results
- Inc42 – Amazon India Revenue FY24
- Entrackr – Amazon India EBITDA FY24
- Shiprocket – Amazon India Statistics 2025
- India Briefing – Amazon India Logistics Infrastructure
- About Amazon – $35 Billion India Investment
