weForms Conversion Tracking

weForms is a flexible WordPress form builder used for contact forms, lead generation, registrations, and user submissions. It’s often chosen for its simple setup and tight integration with other WordPress tools, making it a solid option for businesses that want forms without extra complexity.

But like any form plugin, collecting submissions is only part of the picture. To understand what’s actually working, you need to track those submissions as conversions. Without conversion tracking, it’s hard to know which pages, campaigns, or ads are driving real results.

That’s where Conversion Bridge comes in.

With the Conversion Bridge + weForms integration, every form submission can be tracked as a conversion into 21 analytics and 8 ad platforms automatically. There’s no custom code, no tag manager setup, and no need to manage multiple tracking scripts. Just enable the integration, choose your platforms, and your form submissions start showing up where they matter.

Conversion Bridge also supports enhanced conversions for weForms. When users submit first-party data like an email address or name, that information can be securely sent (when supported) to ad platforms to improve attribution and ad performance — especially in cases where cookies fall short.

On top of that, Conversion Bridge records conversion journeys for each weForms submission. You can see the path a visitor took before submitting the form, including pages viewed and interactions along the way. Instead of just knowing that a form was submitted, you can understand what influenced the conversion.

Together, enhanced conversions and conversion journeys turn weForms into more than a form plugin — they turn it into a clear source of actionable conversion data.