Branding Toolkit

Use the resources below to promote your partnership with USAGov.

The USAGov Logo

The USAGov logo uses three colors: white, dark blue, and turquoise. For optimal impact and clarity, the logo should be used on a white background. On darker backgrounds, the reversed white logo is appropriate. When color display is not available, the black and white version of the logo may be used.

The following versions are available for use:

USA.gov logoUSA.gov reverse logo

Messaging Examples

Use the messaging examples below as a guide in describing your partnership with USAGov.

Elevator Pitch

We have teamed up with USAGov to help spread the word about [XXXXXX]. USAGov is the official guide to government information and services, in English and in Spanish. The federal program aims to make your life just a little bit easier, providing tips, tools, and answers on a wide variety of topics.

Twitter

A sample tweet from the handle @Twitter parallel to the blue bird Twitter logo above the text " Don't miss Friday's Facebook Live event on all things [XXXXX], hosted by our partners at USAGov. Make sure to follow @USAGov." by engagement icons and the date "15 Aug 2017."
A sample tweet from the handle @Twitter parallel to the blue bird Twitter logo above the text "Our partners @USAGov are hosting a Facebook Live event Friday on [XXXXXX]. Follow them for official government info and services." by engagement icons and the date "15 Aug 2017."

Facebook

An example Facebook post published by "Page Name" with the text "Are you looking for help with [subject]? Need to know more about [subject]? check out this Facebook Live event, hosted by our partners at USAGov."
An example Facebook post published by "Page Name" with the text "ICYMI: Catch up on USAGov's Facebook Live event, featuring all things [XXXXXXX]."

Press Release

USAGov is the official guide to government information and services, including tax forms, passports, health care information, employment, benefits, and more. USAGov draws from hundreds of government agencies, departments, and programs to provide tips and tools in English and Spanish. Learn more at USA.gov/explore.

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