Papers by Anastasiia Grynko
The paper reviews the transformation of non-transparent influences experienced by media professio... more The paper reviews the transformation of non-transparent influences experienced by media professionals in Ukraine within the normative concept of media transparency. The author also discusses the professional role of journalists in light of these transformations. As the decision about coverage is often shifted to „higher“ level of owners and inter-organisational-level-negotiations, journalists loose their professional role in gate-keeping process, and news sources (government, political parties or business organisations) manipulate media organisation as a whole. In this situation the way journalists perceive, understand and interpret the practices in which they are involved and their roles in these practices become especially important, as does their ability to recognise the pressure and take an active position in counteraction against cases of non-transparency. 1 Anastasiia Grynko is a Senior Lecturer at the Kyiv Mohyla School of Journalism, PhD-candidate and media researcher. 84 Gr...
The purpose of this paper is to examine a recent case of Russia's disinformation action targeted ... more The purpose of this paper is to examine a recent case of Russia's disinformation action targeted at western-European countries, and, particularly, in Switzerland. The case study applies the grounded theory and qualitative content analysis to firstly, describe themes and messages of alternative media targeted at Swiss society and, secondly, examines techniques applied for their employment and adjusting to Switzerland.
Eastern European Perspectives on the Development of Public Relations, 2014
The history of public relations has long been presented in a corporatist Anglo-American framework... more The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches
Im Zentrum des Beitrags steht die Frage, wie Kommunikationsdozierende in der Ausbildung auf Phäno... more Im Zentrum des Beitrags steht die Frage, wie Kommunikationsdozierende in der Ausbildung auf Phänomene wie Fake News in einem postfaktischen Zeitalter reagieren können. Zuerst wird eine Definition von Fake News systematisch von fünf Kriterien (Wahrheitsgehalt, Absicht, Verbreitungskanal und Medium, Wirkungspotential sowie Form und Stil) abgeleitet.
Zweitens schlägt der Beitrag ein interdisziplinäres Verständnis von Informationskompetenz vor, das neben kognitiv-rationalen Kenntnissen und
Fertigkeiten ebenfalls emotionale Kompetenzen in die Überlegungen einbezieht. Daraus lassen sich konkrete didaktische Massnahmen für einen
Musterunterricht ableiten.
Schliesslich werden die Ergebnisse einer empirischen Fallstudie zum Verständnis des Phänomens Fake News wie auch von Methoden zur Faktenprüfung vorgestellt. Die an der Hochschule Luzern durchgeführte Fallstudie zeigt, dass eine auf diese Problematik ausgerichtete Schulung der Informationskompetenz zu einem vertiefteren Verständnis des Phänomens Fake News, der Kenntnis von Verifizierungsmethoden und Qualitätskriterien von Inhalten und Quellen beiträgt.
This study extends the global media credibility research by analyzing the phenomenon of media tra... more This study extends the global media credibility research by analyzing the phenomenon of media transparency in Ukraine. A survey of journalists and public relations practitioners revealed that both direct and indirect forms of media influence distort the independent news coverage in Ukraine. Public relations practitioners, advertisers, and publishers often pressure the Ukrainian media to place publicity materials as news stories on the pages or on the air. The pressure to place publicity in exchange for advertising is the most wide-spread practice. Results indicated that media non-transparency occurs at three levels in Ukraine: interpersonal, intra-organizational, and inter-organizational. The qualitative data showed that this country’s media professionals as well as public relations practitioners have yet to identify the modern roles and functions of both media and media relations and have yet to find ways to underpin their professional codes of ethics.
Encyclopedia of Social Media and Politics, 2014
Javier Solana, former European Union High Representative for the Common Foreign and Security Poli... more Javier Solana, former European Union High Representative for the Common Foreign and Security Policy, Spain Thorvald Stoltenberg, former Minister of Foreign Affairs and UN High Commissioner for Refugees, Norway Mario Vargas Llosa, writer and public intellectual, Peru Paul Volcker, former Chairman of the US Federal Reserve and of the Economic Recovery Board, US John Whitehead, banker and civil servant, chair of the World Trade Center Memorial, United States Ernesto Zedillo, former President of Mexico Upper left: The hidden hepatitis C epidemic is often overlooked by politicians and the general public. Civil society actions play a key role in raising awareness, as seen in this photo where a hepatitis C patient is surrounded by international and national media in Ukraine. Photo by Denis Dyadin // courtesy of Ukrainian Community Advisory Board (UCAB) HEPATITIS C AMONG PEOPLE WHO USE DRUGS 2013 GCDP REPORT Sharing needles and syringes to inject drugs is the the most common risk factor for contracting the hepatitis C virus.
Eastern European Perspectives on the Development of Public Relations, 2014
Media Transformations, 2013
The collapse of the Soviet Union started a new era of media transformations in Ukraine. The end o... more The collapse of the Soviet Union started a new era of media transformations in Ukraine. The end of state-controlled media associated with censorship and informational isolation, first lessons of transition to market-driven media system, political turbulences and pressures, and the emergence of journalism professional values, new rhythms dictated by technologies -they all caused significant and rapid changes to journalism culture and media practice. This article is devoted to the issues of media freedom in contemporary post-Soviet Ukraine. Based on the interpretive and visual (collage elicitation) research, it suggests looking at the phenomenon of journalists' freedom through the journalists' considerations and as a part of individual ethics, and explores how journalists see their role within the media practices they experience. Ukrainian journalists cannot play the role of agents in democratic change. Justifying the experienced pressures by different, usually external, reasons, Ukrainian journalists tend to adjust ethical norms to existing practices. It causes further conflict between normative standards and their interpretation and implementation in practice that is, according to Voltmer and Dobreva (2009), typical for new democracies in which old structures and values coexist with new democratic norms. In this paper, first, a review of the path of journalism evolution in post-Soviet and contemporary Ukraine and the forces behind the pressures journalists experience. Further, I will refer to the particularities of normative and individual journalism ethics as they are discussed in theoretical works and, finally, present the results of qualitative study showing how journalists interpret their ethical choices and decisions, and, more importantly, perceive their professional roles when they discuss their experienced practices.
PEN International promotes literature and freedom of expression and is governedby the PEN Charter... more PEN International promotes literature and freedom of expression and is governedby the PEN Charter and the principles it embodies: unhampered transmission of thought within each nation and between all nations. Founded in 1921, PEN International connects an international community of writers from its Secretariat in London. It is a forum where writers meet freely to discuss their work; it is also a voice speaking out for writers silenced in their own countries. Through Centres in over 100 countries, PEN operates on five continents.
a competitively chosen panel, Public Relations Division …, 2009
The goal of this study was to explore the nature and variations of non-transparent media relation... more The goal of this study was to explore the nature and variations of non-transparent media relations` practices as they are perceived by media practitioners and to understand the challenges Ukrainian journalists face in their every-day activities. Specifically, the study addressed three questions: 1) what factors influence Ukrainian media and define news coverage, 2) what are the mechanisms and variations of non-transparent practices in Ukraine, 3) how media practitioners perceive influences and what attitudes they have towards the non-transparent practices. Three focus group discussions were conducted with Ukrainian editors and leading journalists. The qualitative data provided evidence for the existence of both direct and indirect non-transparent practices in Ukraine that occurs at three levels: interpersonal, intra-organizational, and interorganizational. Although Ukrainian journalists consider the non-transparent practices to be unethical, they tend to justify direct and indirect influences. Non-transparent practices on interpersonal level are often related with personal decision of each media professional and are connected with personal professionalism, responsibility and reputation. Nevertheless, journalists feel less responsible for the practices of indirect influences on both intra -and interorganizational levels. They perceive them as ones which happen beyond their personal decisions and that is why rarely counteract them.
Public Relations Journal, 2009
This study extends the global media credibility research by analyzing the phenomenon of media tra... more This study extends the global media credibility research by analyzing the phenomenon of media transparency in Ukraine. A survey of journalists and public relations practitioners revealed that both direct and indirect forms of media influence distort the independent news coverage in Ukraine. Public relations practitioners, advertisers, and publishers often pressure the Ukrainian media to place publicity materials as news stories on the pages or on the air. The pressure to place publicity in exchange for advertising is the most wide-spread practice. Results indicated that media non-transparency occurs at three levels in Ukraine: interpersonal, intra-organizational, and inter-organizational. The qualitative data showed that this country's media professionals as well as public relations practitioners have yet to identify the modern roles and functions of both media and media relations and have yet to find ways to underpin their professional codes of ethics.
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Th e goal of this study was to explore the nature and variations of media bribery practices, as U... more Th e goal of this study was to explore the nature and variations of media bribery practices, as Ukrainian media practitioners perceive them. Th ree focus group discussions were conducted with Ukrainian editors and leading journalists. Th e qualitative data provided evidence of the existence of both direct and indirect infl uences at three levels: interpersonal, intra-organizational, and interorganizational. Although Ukrainian journalists consider media non-transparency to be unethical, they tend to justify direct and indirect infl uences. Bribery on an interpersonal level is oft en related to the personal decision of each media professional and is connected with personal professionalism, responsibility and reputation. Nevertheless, journalists feel less responsible for the practices of indirect infl uences on both intra-and inter-organizational levels. Th ey perceive them happening beyond their personal decisions and that is why they rarely counteract them.
a competitively chosen panel, Public Relations Division …, 2009
The goal of this study was to explore the nature and variations of non-transparent media relation... more The goal of this study was to explore the nature and variations of non-transparent media relations` practices as they are perceived by media practitioners and to understand the challenges Ukrainian journalists face in their every-day activities. Specifically, the study addressed three questions: 1) what factors influence Ukrainian media and define news coverage, 2) what are the mechanisms and variations of non-transparent practices in Ukraine, 3) how media practitioners perceive influences and what attitudes they have towards the non-transparent practices. Three focus group discussions were conducted with Ukrainian editors and leading journalists. The qualitative data provided evidence for the existence of both direct and indirect non-transparent practices in Ukraine that occurs at three levels: interpersonal, intra-organizational, and interorganizational. Although Ukrainian journalists consider the non-transparent practices to be unethical, they tend to justify direct and indirect influences. Non-transparent practices on interpersonal level are often related with personal decision of each media professional and are connected with personal professionalism, responsibility and reputation. Nevertheless, journalists feel less responsible for the practices of indirect influences on both intra -and interorganizational levels. They perceive them as ones which happen beyond their personal decisions and that is why rarely counteract them.
Public Relations Journal, 2009
This study extends the global media credibility research by analyzing the phenomenon of media tra... more This study extends the global media credibility research by analyzing the phenomenon of media transparency in Ukraine. A survey of journalists and public relations practitioners revealed that both direct and indirect forms of media influence distort the independent news coverage in Ukraine. Public relations practitioners, advertisers, and publishers often pressure the Ukrainian media to place publicity materials as news stories on the pages or on the air. The pressure to place publicity in exchange for advertising is the most wide-spread practice. Results indicated that media non-transparency occurs at three levels in Ukraine: interpersonal, intra-organizational, and inter-organizational. The qualitative data showed that this country's media professionals as well as public relations practitioners have yet to identify the modern roles and functions of both media and media relations and have yet to find ways to underpin their professional codes of ethics.
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Papers by Anastasiia Grynko
Zweitens schlägt der Beitrag ein interdisziplinäres Verständnis von Informationskompetenz vor, das neben kognitiv-rationalen Kenntnissen und
Fertigkeiten ebenfalls emotionale Kompetenzen in die Überlegungen einbezieht. Daraus lassen sich konkrete didaktische Massnahmen für einen
Musterunterricht ableiten.
Schliesslich werden die Ergebnisse einer empirischen Fallstudie zum Verständnis des Phänomens Fake News wie auch von Methoden zur Faktenprüfung vorgestellt. Die an der Hochschule Luzern durchgeführte Fallstudie zeigt, dass eine auf diese Problematik ausgerichtete Schulung der Informationskompetenz zu einem vertiefteren Verständnis des Phänomens Fake News, der Kenntnis von Verifizierungsmethoden und Qualitätskriterien von Inhalten und Quellen beiträgt.
Zweitens schlägt der Beitrag ein interdisziplinäres Verständnis von Informationskompetenz vor, das neben kognitiv-rationalen Kenntnissen und
Fertigkeiten ebenfalls emotionale Kompetenzen in die Überlegungen einbezieht. Daraus lassen sich konkrete didaktische Massnahmen für einen
Musterunterricht ableiten.
Schliesslich werden die Ergebnisse einer empirischen Fallstudie zum Verständnis des Phänomens Fake News wie auch von Methoden zur Faktenprüfung vorgestellt. Die an der Hochschule Luzern durchgeführte Fallstudie zeigt, dass eine auf diese Problematik ausgerichtete Schulung der Informationskompetenz zu einem vertiefteren Verständnis des Phänomens Fake News, der Kenntnis von Verifizierungsmethoden und Qualitätskriterien von Inhalten und Quellen beiträgt.