The monetization strategy for 100 True Fans also differs from the 1,000 True Fans convention. Easy perks like offering users ad-free content and access to back-catalogs can help creators monetize at a lower dollar amount. But to gain fans who are willing to pay $1,000 a year—no small sum—creators need to offer a step-function increase in value. The recipe, then, is to go niche and to tap into users’ desire for results. Practically, what does that look like? It means providing differentiated content, community, accountability, and access.
- Premium content and community that has no close substitutes
- Delivering tangible value and results
- Accountability
- Access, recognition and status
Tag: Online Communities
Access, inclusion, design all have to fall together in favor of community, of dialogue, with content being no more than the field upon which those play. So, a design for community might include:
- Interstitial, unfacilitated learning
- Agency, meta-cognition, and self-determination
- Building skills
- Mentorship
In a keynote address for the Teaching and Learning with Technology Symposium at Metropolitan State University, Sean Michael Morris unpacks the challenges associated with learning in online communities. This has me thinking of David White’s discussion of coalescent spaces and the idea of a personal social media space.