SIFT has its limits. It’s designed for casual news consumers, not experts or those attempting to do deep research. A reporter working on an investigative story or trying to synthesize complex information will have to go deep. But for someone just trying to figure out a basic fact, it’s helpful not to get bogged down. “We’ve been trained to think that Googling or just checking one resource we trust is almost like cheating,” he said. “But when people search Google, the best results may not always be first, but the good information is usually near the top. Often you see a pattern in the links of a consensus that’s been formed. But deeper into the process, it often gets weirder. It’s important to know when to stop.”
It is interesting to think about this alongside pieces from Tim Harford and Edward Snowden which both emphasise the importance of curiosity. Caulfield is not against curiousity, but instead about not being pulled down the rabbit hole.
That natural human mind-set is a liability in an attention economy. It allows grifters, conspiracy theorists, trolls and savvy attention hijackers to take advantage of us and steal our focus. “Whenever you give your attention to a bad actor, you allow them to steal your attention from better treatments of an issue, and give them the opportunity to warp your perspective,” Mr. Caulfield wrote.
