👍 Google’s Facebook Copycat Moves Leave It More Exposed to Privacy Backlash

Liked Google’s Facebook Copycat Moves Leave It More Exposed to Privacy Backlash by Mark Bergen; Ben Brody (Bloomberg.com)

Google is already buttoning up its data policies in anticipation of Europe’s General Data Protection Regulation, or GDPR, which kicks in next month. The company restricted the number of third-party companies that can serve and track ads through its advertising exchange and on YouTube. Google is also requiring publishers to get user consent for targeted ads to comply with GDPR.

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