This study investigates the trends and challenges in information science with a special focus on ... more This study investigates the trends and challenges in information science with a special focus on political tweets. The past decade has witnessed a transformation in information mining, extraction and production using algorithms on social media platforms. The unique data structure of Twitter has gained scholarly attention for its intelligence to produce voluminous information which is convenient and rapid. But the efficiency of Twitter as a platform to obtain political knowledge remains a question. Various socio-technological research methods have emerged making Twitter an integrated topic of study for scholars from media studies, computer science and information science. The big data environment provides hashtags, @-mentions, and various digital affordances necessitating its study to be an integral part of social science research. Thus, the systematic literature review aims to examine tweeting patterns of political leaders to study variables such as ideology diffusion, polarization,...
Advertising is the key for shaping people’s opinions and interests in the current age of advanced... more Advertising is the key for shaping people’s opinions and interests in the current age of advanced communication technologies. An adolescent age is debated to be the most influential period of human life. Typically thought of as a powerful persuasive external tool, TV advertising has grown to see adolescents as an easy target market. The current review of literature attempts to explore earlier studies conducted on the ‘effects of television advertising on adolescents’, especially the outcomes that are related to psychological and behavioral changes. Engrossing the target audience, advertisers have adopted innovative methods like cartoons, striking jingles, graphics, celebrity endorsements, appeals and taglines to the highest order possible. The themes of adolescent-centric advertisements mainly consist of fast food, beverages, alcohol, smoke, luxury products in toys, dresses, cosmetics, cameras, bicycles, cars etc.. Such conditioning by advertisers have lasting psychological and beha...
This study investigates the trends and challenges in information science with a special focus on ... more This study investigates the trends and challenges in information science with a special focus on political tweets. The past decade has witnessed a transformation in information mining, extraction and production using algorithms on social media platforms. The unique data structure of Twitter has gained scholarly attention for its intelligence to produce voluminous information which is convenient and rapid. But the efficiency of Twitter as a platform to obtain political knowledge remains a question. Various socio-technological research methods have emerged making Twitter an integrated topic of study for scholars from media studies, computer science and information science. The big data environment provides hashtags, @-mentions, and various digital affordances necessitating its study to be an integral part of social science research. Thus, the systematic literature review aims to examine tweeting patterns of political leaders to study variables such as ideology diffusion, polarization,...
Advertising is the key for shaping people’s opinions and interests in the current age of advanced... more Advertising is the key for shaping people’s opinions and interests in the current age of advanced communication technologies. An adolescent age is debated to be the most influential period of human life. Typically thought of as a powerful persuasive external tool, TV advertising has grown to see adolescents as an easy target market. The current review of literature attempts to explore earlier studies conducted on the ‘effects of television advertising on adolescents’, especially the outcomes that are related to psychological and behavioral changes. Engrossing the target audience, advertisers have adopted innovative methods like cartoons, striking jingles, graphics, celebrity endorsements, appeals and taglines to the highest order possible. The themes of adolescent-centric advertisements mainly consist of fast food, beverages, alcohol, smoke, luxury products in toys, dresses, cosmetics, cameras, bicycles, cars etc.. Such conditioning by advertisers have lasting psychological and beha...
Uploads
Papers by Ashwini Ramesh