Climate Blueprint for Media Transformation
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Charting the Future of Climate Journalism

Our shared commitment to amplify diverse voices and advance reporting on effective solutions will determine the shape of our collective future – from Lagipoiva Cherelle Jackson of the Solutions Journalism Network.

The Questions for Climate Journalism

Journalists play a critical role in whether and how we tell the most important story on Earth – from Kyle Pope of Covering Climate Now.

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Climate Belongs on Every Beat

Getting the climate story right will take bold action by journalists across the board.

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Engage With Communities To Strengthen Journalism

Reporters need to shift from chasing deadlines to meaningfully connecting with the audiences they serve.

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Use Visuals To Tell a More Complex Story

Visual journalism can humanize climate chaos and break down complicated information.

Scales hang in balance

Always Center Climate Justice

How journalists can better report on and for communities

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Stop Fossil Fuel Propaganda From Setting the Climate Narrative

Journalists must cut through the noise to tell the deeper truths about real climate solutions.

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Consider the Messages of Movements

Activism is critical to a functioning democracy and should be given commensurate attention and weight in our coverage.

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Address the Trauma of Covering the Climate Crisis

Supporting journalists’ well-being can help them continue doing the necessary public service of climate reporting.

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What Starts With Fossil Fuels Ends With Unequal Suffering

Center people to tell the most accurate and powerful narratives.

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Expand Your Inclusion of Climate Science

Connecting with scientists — both Western and Indigenous — is critical for reporting on the global climate crisis.

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Local News is Uniquely Positioned To Personalize Climate Change

Telling powerful local climate stories requires deep listening and commitment.

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Don’t Underestimate the Impact of Climate Stories

When tracked and measured, the small actions of readers can add up to big shifts.

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Collaborate To Boost Climate Coverage

Pooling skills and resources can raise the capacity and sophistication around climate coverage — and lead to stories that wouldn’t otherwise be possible.

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Philanthropy Has Money for Journalists If You Know How To Ask for It

Learn how to make your case for funding coverage and to whom.

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Climate Coverage Must Be Integrated into Day-to-Day Operations

Establish your workflows and resources so you’re ready and able to act fast when climate news or disasters strike.

Shaping Our Tomorrows

A vision for climate journalism as we want it to be