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What website metrics actually matter, and which ones are vanity
Many founders and marketers have a dashboard that looks like a success story on the surface: The lines are trending up, the numbers are getting bigger, and everything seems great. But in reality, their revenue is flat, or their churn is creeping up, or they can't figure out why their latest campaign didn't result in any new customers.
This is the dashboard delusion that many fall into when checking website traffic: vanity metrics that make you feel good, but they don't tell you anything about the actual health of your business.
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How to check website traffic
When people ask how to check website traffic, they are usually asking one of two very different questions:
First, there are the website owners who want to know how many visitors are actually showing up. They may have just launched something, or perhaps finally realized they've been flying blind for months.
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Earn a free Pro account with our new affiliate credits!
The Clicky affiliate program launched in 2007, allowing users to earn 20% commission on every payment that every one of their referred customers ever makes. Today, we're adding something new.
We've always offered a small $5 reward for honest reviews of Clicky on your website as a simple way to kickstart your earnings. Back then we had plans starting at $20/year, so it wasn't too shabby at the time, but 19 years later... 😬. We've wanted to massively increase this reward for a while now, there was just one thing holding us back: the $10 cashout minimum that exists specifically to keep scammers at bay. Raising that limit would have hurt our regular users who want their payouts sooner, so we just never did it.
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How Google Sign In / SSO affects new user conversion
Earlier this month, we added Sign in with Google.
In addition to better security, we wanted to make it as easy as possible to create a new Clicky account. This should result in more new user accounts being created, but what kind of numbers are we actually seeing?
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Backlinks: A powerful feature you've probably been ignoring
There's a small icon that appears next to referrers throughout Clicky, and most of you have probably never clicked it. This icon is our Backlinks feature, which we introduced it back in April 2021. At the time it was bundled with a much bigger visitor log redesign, and the icon itself is easy to overlook if you don't know it's there, so let's give it a proper spotlight!
If you've been using Clicky for a while, you've noticed that referrer data has gotten a lot less useful over the years. Chrome started stripping referrers down to domain-only in July 2020, Firefox followed suit in March 2021, and that was basically the end of the era where you could see the specific page a visitor arrived from. We've written about this before if you want the full story.