Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
The Slow Scorch
Nobody wakes up burned out. You don’t go to bed on a Tuesday feeling good about the business and wake up Wednesday hating the sight...
A Building Full of Carpet Isn’t Always a Building Full of Profit
A building full of carpet looks like an opportunity. Whether it is the right opportunity for a particular carpet cleaning company is a different question....
The 2026 Carpet and Floor Cleaning Benchmarking Survey
The 2026 Cleanfax Carpet and Floor Cleaning Benchmarking Survey shows an industry that has its customer relationships figured out and is now fighting over costs,...
Training vs. Trusting: Where Owners Get Stuck
Most owners of carpet cleaning and restoration companies can point to the moment they realized they couldn’t do it all anymore. Two water losses came...
AI Is Calling. Will You Answer?
Ask any AI tool to recommend a carpet cleaner, a house cleaning service or a commercial cleaning company, and it will hand back a short...
From Classroom Kid to IICRC-Approved Instructor
Most restoration technicians can point to the first job that hooked them. Zane Reets can point to his first burn. He was somewhere between three...
Profit Leaks Hiding in Plain Sight
Picture a busy neighborhood diner. The burgers are great, the booths are full every weekend, and the owner still can't figure out why the bank...
The Most Expensive Mistake
Most cleaning company owners are charging too little. Not a little too little—a lot too little. You set your prices years ago, your costs crept...
Stop Pitching and Start Helping: Build Loyalty With Email
Customer inboxes are filling with AI-generated messages and pitches nobody requested. For a cleaning or restoration company willing to send something genuinely useful, that clutter...
Don’t Let a Chatbot Decide Who You Hire
Hiring used to begin with a handshake, or at least a phone call. Today, many job seekers apply and get rejected without ever speaking to...
