Meet The Team
We believe that most companies don’t fail – or fail to grow and reach its potential – because of a lack of ideas, a poor product, innovation or size of market—they fail because they didn’t build a predictable, repeatable and efficient motion around finding and keeping their next customer.
FOUNDER & CEO
Edwin Kooistra
My professional journey is a captivating narrative of global tech acumen. With nearly a decade’s tenure at Ymor in the Netherlands, I embarked on a transformative expedition to Dubai, where I joined Gartner and immersed myself in their dynamic landscape. There, I assumed the pivotal role of advising tech industry CEOs on cutting-edge best practices and actively contributing to their strategic decision-making processes. However, our momentum was abruptly interrupted by the unexpected global pandemic that reverberated through the region, and world.
In response to the disruption, Chasm was born—a specialized entity dedicated to aiding nascent technology providers in effectively navigating the complexities of market entry. Our mission is to empower these innovators to overcome the most formidable challenges, helping them achieve unprecedented growth and market success.
PRODUCT MARKETING STRATEGY ADVISOR
Deaddin Edris
As the Product Marketing Strategy Advisor at Chasm, I bring over two decades of experience gained at leading organizations to help your product stand out in a crowded marketplace. My career has been characterized by crafting concise messaging and positioning strategies for both new and established product lines. Moreover, I have consistently executed impactful marketing initiatives that yield tangible results.
My professional experience speaks to my proficiency in overseeing all facets of product marketing. Let’s redefine your marketing strategy and embark on a journey to achieve exceptional results together! Your business success is our ultimate focus at Chasm, and I am committed to propelling your organization to new heights.
A growth playbook for emerging technology companies
The key to structured growth and market success is having a clear focus on the target segment where you are best positioned to win. A guide is a useful tool to structure this process.
Book a meeting with the Chasm team.
Are you looking to accelerate your growth? We will do an assessment of your current growth strategy and show you where you can improve and where we can support you on on your journey!