CGICA | 良品 – Make Good Brands

Vero

Type of Work Brand Strategy / Visual Identity / Brand Communication

Client Vero Italian Sandwich

Year 2024

Website N/A

Vero Italian Sandwich is a fast-casual dining brand bringing authentic Italian flavours to the North American street food scene. “Vero,” meaning “real” in Italian, represents the brand’s uncompromising commitment to honest ingredients, bold taste, and genuine experiences. With a crisp red-white-green colour palette that reflects the Italian flag and a clean, modern logo that embodies confidence and approachability, the brand delivers a youthful, energetic presence. Vero stands for authenticity without pretence — a real sandwich, done the real Italian way.

Build a bold, youthful brand identity that celebrates Italian authenticity through colour, typography, and messaging.

Vero Italian Sandwich delivers bold, real Italian flavours in a modern, fast-casual format for a new generation of food lovers.

Make “VERO” the new bold — showcase authentic Italian street food with unapologetic flavour and flair.

“Be Vero” — From flavour to design, everything speaks with clarity, colour, and confidence.

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