Openmind
- Professional
Create a strategic brand identity that reflects OpenMind’s mission to connect knowledge, expand thinking, and inspire innovation.
OpenMind Consulting is a cross-disciplinary business advisory firm dedicated to helping individuals and organizations unlock creative thinking, embrace diversity, and harness global knowledge. The brand identity project focused on visually expressing the company’s mission—“expanding thinking boundaries and connecting ideas”—through a design that feels modern, global, and insightful. The custom-designed logo features a circle and a dot, representing the Chinese phrase “可圈可点,” implying excellence and distinction, while also symbolizing an open mind and breakthroughs. The resulting brand system is confident, intelligent, and culturally inclusive.
Open minds, to Big Future—helping people and businesses explore more possibilities.
A circle and a dot—simple, powerful, and full of meaning: “可圈可点” and open without boundaries.
“Dream Big” – A unifying brand voice and content system that anchors all communications, from program categories to visual storytelling.
