CGICA | 良品 – Make Good Brands

Nihao Dumplings

Develop a brand identity that reflects Nihao Dumplings’ commitment to affordable, quick, and authentic Chinese dumplings with a friendly, family-first appeal.

Type of Work Branding Design

Client Nihao Dumplings

Year 2020


Nihao Dumplings is a modern Chinese quick service restaurant chain specializing in freshly made dumplings. Designed for busy individuals, families, and everyday food lovers, Nihao offers an affordable, fast, and satisfying meal rooted in Chinese culinary tradition. With a name that warmly welcomes guests with the phrase “Nihao,” the brand’s mission is to introduce dumplings as North America’s go-to Chinese comfort food. The visual identity system embraces friendliness, cultural authenticity, and simplicity—making dumplings more accessible, every day.

Nihao Dumplings offers authentic, affordable dumplings in a quick-service format—perfect for everyday meals for individuals and families.

Introduce dumplings as the No.1 authentic Chinese daily food in North America through a friendly and modern fast-casual brand.

Design a welcoming, simple, and culturally grounded visual identity that turns dumplings into a friendly, everyday essential.

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