Miss Qu BBQ
- Food & Beverage
Miss Qu BBQ is a Chinese BBQ Bistro blending authentic Northeastern Chinese skewers with “Jianghu-style” hearty dishes and the vibrant social energy of a smoky, cozy tavern. Positioned as a challenger brand in the BBQ scene of Toronto, Miss Qu offers more than food—it brings connection, heat, and personality.
CGICA created a full branding system—from strategic positioning and naming, to logo, brand voice, and visual identity system. Inspired by Chinese martial arts heroines and smoky streetside gatherings, the brand is bold, humorous, and full of life.
Connect Everything, Create the Warmest Jianghu.
From skewers to stories, Miss Qu BBQ isn’t just about food—it’s about people, relationships, and shared warmth in a fiery, flavourful space.
The brand identity combines bold calligraphic typography, hand-drawn illustrations, witty taglines, and character-driven storytelling. Each visual element reflects the owner’s spirit: generous, unpretentious, and full of loyalty and laughter.
