Hot Lover
- Restaurant
Develop a brand identity that reflects Hot Lover’s focus on spicy snacks and the joy, connection, and lifestyle they represent.
Hot Lover is a modern snack brand built around the spicy and the social. Specializing in bold and flavourful snacks like spicy skewers and mala bites, Hot Lover targets a new generation of consumers who crave both heat and heart. Our branding strategy went beyond taste—focusing on how spicy snacks help people beat boredom, spark conversations, and express emotions. By fusing the characters for “Joy” (喜) and “Spicy” (辣), we created a playful yet expressive identity. With illustration at the core, the brand system vividly brings to life its lifestyle tone, usage scenarios, and emotional connection with users.
Hot Lover delivers a bold, social, and joy-filled snacking experience through its spicy offerings, tailored for expressive, youthful snack lovers.
Fusing heat with happiness—Hot Lover is where spice meets joy, and snacks become social sparks.
“Spice with Joy” — Use illustration and vibrant identity design to bring emotional storytelling into every bite.
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