Chaplus
- Food & Beverage
Chaplus is a Canadian-born brand inspired by Taiwanese tea culture, combining high-quality ingredients from around the world to create exceptional bubble tea beverages and delicious egg waffles. Based in Toronto, Chaplus emphasizes sincerity, innovation, and quality in every product. After a thorough strategic analysis and product experience, we developed a brand strategy centered around the Big Idea of “infusing freshness and flavor into every product with sincere effort and innovative techniques.” The brand’s communication revolves around the key concept of “commitment,” building a reliable and trustworthy brand image.
Infuse freshness and flavor into every product with sincere effort and innovative techniques, building a reliable and trustworthy brand image.
Design a cohesive and visually appealing brand identity that reflects Chaplus’s dedication to quality, innovation, and cultural heritage. Emphasize the brand’s commitment to using high-quality ingredients and innovative techniques to create fresh and delicious products. The identity should resonate with customers seeking a reliable and enjoyable bubble tea experience.
