CGICA | 良品 – Make Good Brands

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About

A cross-cultural branding & design studio
committed to Make Good Brands

In Brand
We Trust

CGICA is a cross-cultural branding and design studio based in Toronto. We believe in brand power—the transformative force that turns unique insights into unforgettable brand experiences.

Great work starts with a fresh perspective. Grounded in our Chinese heritage and enriched by diverse cultural insights, we delve deep into your brand to discover what truly matters. Our approach isn’t just about design; it’s about harnessing your brand’s inherent strength to captivate your audience and make a lasting impact.

Since 2008, we’ve consistently crafted brands that inspire and drive positive change. As we embrace an increasingly diverse world, our cultural insights continue to fuel our creative spirit.

Let’s co-create and redefine your brand.

Our Achievements In Numbers

Established
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Industries Served
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Projects Accomplished
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Brands Created
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We Are Professionally Certified?

Meet our talented team

Mingyu Xie
Creative Director, Founder
Sam Zou
Account Director, Partner
Mollie Wang
Art Director, Partner
Su Qiao
Brand Manager
Eddy Zhang
Brand Manager
Meiting Yu
Graphic Designer
April Pan
Web Developer
Qiao Chen
Graphic Designer

What Our Clients Say

“CGICA has been an integral partner for over a decade, starting with our first successful brand, The Captain’s Boil, and continuing with Midori Ramen and Dear Saigon. CGICA consistently provides exceptional branding designs that have significantly enhanced our business identity. We look forward to co-creating many more great brands together in the future..”

Accencis Group, Toronto

“Real Fruit Bubble Tea extends heartfelt thanks to CGICA for helping us build our brand from a small shop in P-Mall to a thriving chain with over 100 locations across North America. For over 10 years, CGICA has consistently delivered innovative designs that have helped us stand out in the competitive market. Truly outstanding work! Your support has been instrumental in our growth.”

Real Fruit Bubble Tea, Toronto

“KIBO SUSHI extends our gratitude to CGICA for helping us build our brand image from the ground up. “KIBO” means hope, and CGICA has helped us create a brand that truly makes a positive impact. We are delighted to see our 40+ locations embodying this spirit of hope.”

Kibo Sushi, Toronto

“Nanxiang Express is extremely satisfied with the brand image CGICA designed for us. As a sub-brand of Nanxiang Soup Dumplings, the new brand identity, coupled with our innovative business model, has enabled Nanxiang Express to quickly establish multiple locations in New York. We look forward to expanding across North America in the future.”

Nanxiang Express, New York City

Why our clients trust us?

Creative Minds

Our team is driven by creativity, constantly generating innovative ideas that set us apart in the industry.

Business Insight 

We possess deep business acumen, ensuring our solutions are not only creative but also strategically sound and commercially viable.

Aesthetic Excellence

We prioritize aesthetic excellence, delivering designs that are visually stunning and align perfectly with our clients’ brand identity.

Practical Solutions

Our approach focuses on practical solutions, ensuring that our creative ideas can be effectively implemented to achieve real-world results.

What Sets Us Apart?

Proposition

Believe

Philosophy

Mission

Brandism

In an age of cluttered markets and short-term thinking, we advocate a return to what matters most — Brandism.

We believe brand is not a by-product of business — brand is the business.

While product, user, and marketing approaches have their roles, only a brand can cut through the noise and create long-term meaning. A brand defines purpose, earns trust, and becomes a company’s strongest asset.

Brandism begins with strategy, finds distinction through insight, and delivers value through consistency — from positioning and storytelling to visuals, culture, and experience.

We call on businesses to stop chasing trends and start building enduring meaning. To move from volume to clarity. From tactics to truth.

Brandism is our answer to the future of business.
To build with belief.
To lead with identity.
To grow with intention.

In Brand We Trust

In a fast-moving, competitive world, we believe one force stands above all — the power of brand.

A brand is more than a logo or message. It is a deep connection, built on trust, meaning, and shared experience. It bridges products and people, businesses and markets.

We believe a strong brand earns loyalty, commands value, and drives growth. A soulful brand goes further — it resonates, inspires, and stands the test of time.

This belief guides everything we do: we start with insight, build through strategy, express through design, and extend across every touchpoint — creating brand systems with both resilience and relevance.

We are not just designers — we are builders, believers, and guardians of brand value. Because brands show the world who you truly are.

Believing in the Power of Brands
Believing in the Power of Creativity
Believing in the Power of Expertise

Good work speaks for itself.

Good team grows together.

Good brands walk the talk.

Good clients create shared success.

To bring Chinese inspiration to brand design.
To give good products better expression.

From Insight, to Impact!
To Create Impactful Brands By Bringing Diverse Insights From Our Unique Chinese Perspective.

Want to talk about your next project?

Let’s bring your idea to life.

Get a quote now!
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