CGICA | 良品 – Make Good Brands

43°N BBQ Bar

Develop a brand identity that reflects 43°N BBQ Bar’s commitment to authentic Northeastern Chinese BBQ. Emphasize the cultural and geographical connection between Toronto and Jilin, and highlight the restaurant’s traditional flavors and cooking methods.

Type of Work Branding Design

Client 43°N BBQ Bar

Year 2018

Website www.43nbbq.ca

43°N BBQ Bar is a one-of-a-kind BBQ restaurant located in Toronto, offering a true Northeastern Chinese barbecue experience. Inspired by the 43°N latitude shared by Toronto and Jilin, the brand celebrates the culinary heritage and cultural identity of China’s Northeast. With traditional techniques, bold spices, and nostalgic flavours, 43°N BBQ Bar brings authentic Chinese grilling culture to a diverse Toronto audience, connecting expats with home and introducing locals to something new.

43°N BBQ Bar offers an authentic Northeastern Chinese BBQ experience in Toronto, celebrating the traditional flavors and techniques of Jilin, located on the same 43°N latitude.

Bring the authentic taste and cultural heritage of Northeastern Chinese BBQ to Toronto, creating a nostalgic and flavorful dining experience.

Design a rich and culturally resonant visual identity that captures the essence of Northeastern Chinese BBQ. Use elements that reflect the 43°N latitude connection, traditional cooking techniques, and the warm, communal nature of BBQ dining. The identity should appeal to both Chinese expatriates and local BBQ lovers looking for a unique and authentic culinary experience.

Explore Other Projects

Scroll to Top