
Malyadri Pacha
Dr.P.Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience of Teaching, Research, Administration, Training, and consultancy. A prolific writer
Phone: +919440064866
Address: 45-266/1 plot no.102 RAJA NAGAR MOULALI-POST
HYDERABAD
Phone: +919440064866
Address: 45-266/1 plot no.102 RAJA NAGAR MOULALI-POST
HYDERABAD
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Papers by Malyadri Pacha
intermediaries is buying behaviour of customer in current
digital era. This behaviour is inculcating the new trends
and new approaches to reach customers. This situation is
pushing the traditional intermediaries perform or perish
against organised retail and e –commerce websites.
Our paper will through a light on the challenges,
opportunities & suggestions which makes traditional
intermediaries alive in the market.
Keywords---- Traditional intermediaries, Digital era,
Organised retail, E-commerce
intermediaries is buying behaviour of customer in current
digital era. This behaviour is inculcating the new trends
and new approaches to reach customers. This situation is
pushing the traditional intermediaries perform or perish
against organised retail and e –commerce websites.
Our paper will through a light on the challenges,
opportunities & suggestions which makes traditional
intermediaries alive in the market.
Keywords---- Traditional intermediaries, Digital era,
Organised retail, E-commerce