CES 2026
PR Agency for CES 2026: Get Media Coverage, Awards, and Long-Term Visibility
With more than 30 years of CES PR and trade show marketing experience, Caster Communications is the go-to public relations agency for technology companies aiming to stand out at CES 2026.
Our approach makes CES a springboard for growth, not just a moment in the spotlight.
Proven PR Strategies for CES 2026
CES is the most competitive stage in technology. To stand out, you need more than a booth, you need a PR strategy that captures media attention and keeps it. Caster has helped clients land in the Top 5 media stories at CES more than a dozen times, with coverage from outlets including TechCrunch, WIRED, The Verge, New York Times, and CNET.
Each year in Las Vegas, we coordinate hundreds of on-site press interviews, connecting the right journalists with the right products to maximize every media interaction.
Our team’s deep knowledge of CES media patterns means your product and message get the attention they deserve.
More of our team’s expertise:
CES Product Launch Support That Delivers
From securing high-visibility placements to coordinating interviews on the show floor, Caster ensures your CES product launch makes an impact. We work with you from the earliest planning stages to craft messaging, prepare spokespeople, and identify your strongest story angles for the media.
Over the years, Caster has played pivotal roles in launching brands that are now household names:
- HealthSpot: Caster’s campaign helped seed the consumer in-pharmacy telehealth model—precursors to today’s telemedicine kiosks you see nationwide. HealthSpot was eventually acquired and became a foundational experience many modern pharmacy brands deliver. HealthSpot was a CES Media sensation – gaining attention from all the major broadcast press and tier one media covering innovation at the show.
- XM Radio: As satellite radio emerged, Caster helped XM cut through media clutter at CES to become a top-tier consumer technology story.
- Toshiba, Microsoft eHome, Knowles, Ion Audio, Control4, and Abode have all leaned on Caster for product introductions that effectively blended smart home innovation with design, consumer tech, and media resonance.
Last year, we helped Abode debut the Abode Lock and Edge Camera, securing widespread media coverage and a Good Housekeeping award.
Expert Awards Submission and Media Recognition
Winning a CES award can dramatically boost your credibility and visibility. Caster has years of experience in CES awards help, with a strong success rate in securing honors such as:
We know exactly how to position your product to catch the attention of judges and journalists, increasing your chances of walking away with recognition that drives sales and long-term brand value.
Post-CES PR Strategies That Sustain Momentum
For Caster, CES is only the beginning. The same strategies that earn you coverage during the event can fuel ongoing visibility throughout the year. Our clients frequently see:
- Press coverage in top-tier and industry outlets well beyond the show
- High-profile product rollouts after CES
- Strengthened investor and partner relationships
With a clear post-show PR plan, your CES presence becomes a key chapter in your annual brand story.
Start Your CES 2026 PR Strategy Now
If your goal is to stand out at CES 2026 in Las Vegas and be remembered long after the event ends, Caster delivers the experience and connections to make it happen. From CES product launch planning to awards submission and post-show coverage, we position your brand for lasting success.
Contact us today to start your strategy and secure your place among the most talked-about brands at the show.
