{"@attributes":{"version":"2.0"},"channel":{"title":"Kundcase","link":"https:\/\/case.structsales.se\/en\/case","description":"Here you can read more about how Structsales has helped our customers grow.","language":"en","pubDate":"Thu, 13 Mar 2025 21:10:35 GMT","item":[{"title":"Tolpagorni - product development consulting company","link":"https:\/\/case.structsales.se\/en\/case\/inbound-marketing-tolpagorni","description":"
\n \"tolpagorni-case-puff-2-\" <\/a> \n<\/div> \n

A Swedish consulting company in product development<\/h3> \n

Tolpagorni is a Swedish, leading knowledge company in Product Management. They sell training and consulting services to a wide range of impressive clients. The company consists of specialists with long and deep experience in Product Management and their focus is to help clients put their knowledge to practical use - creating business value.<\/p>","category":"Hubspot","pubDate":"Thu, 13 Mar 2025 21:10:35 GMT","author":"emelie.svedberg@structsales.se (Emelie Svedberg)","guid":"https:\/\/case.structsales.se\/en\/case\/inbound-marketing-tolpagorni"},{"title":"How Manpower built world-class customer journeys with Structsales","link":"https:\/\/case.structsales.se\/en\/case\/manpower","description":"

\n \"How <\/a> \n<\/div> \n

ManpowerGroup and Structsales have been working together since 2019. But it was when Manpower really wanted to get started with Inbound Marketing that the collaboration really took off. For two years now, Structsales has helped Manpower build its content machine in HubSpot and created customer journeys for the company's three different brands Experis, Jefferson Wells and Manpower. Here's the story of how the journey came about.<\/p>","category":["Sales Enablement","Komplex B2B-f\u00f6rs\u00e4ljning"],"pubDate":"Thu, 13 Mar 2025 19:18:17 GMT","author":"fredrik.soder@structsales.se (Fredrik S\u00f6der)","guid":"https:\/\/case.structsales.se\/en\/case\/manpower"},{"title":"Sales Enablement at Enfo - Nordic IT services company","link":"https:\/\/case.structsales.se\/en\/case\/sales-enablement-enfo","description":"

\n \"Enfo-Hubspot-Case-puff-image\" <\/a> \n<\/div> \n

Enfo's journey to a future-proof sales and marketing department<\/h3> \n

In the spring of 2017, Enfo had a big challenge that they wanted help with. Namely, to seriously measure and streamline their marketing efforts and link them to their business. To bring together sales and marketing into an organization that works towards common and measurable goals.

Today we help Enfo with digital strategy with full focus on Inbound Marketing, SDR (Sales Development Representative) as well as copywriting and graphic design - all linked to HubSpot which makes it 100% measurable.<\/span><\/p> \n

Connecting marketing to real business opportunities<\/h3> \n

Implementing Inbound Marketing, lead generation and being able to connect marketing to real business opportunities in a large organization is a tough journey to say the least. It's about rethinking and rethinking - it's about daring to let go of old habits and enter a new world. When a company decides to move towards Inbound, the marketing department starts to take responsibility for medium and long-term sales for the first time in the company's history.<\/p> \n

It's cool, but it's also unfamiliar. And it can be a tough journey because marketing is traditionally not used to having KPIs on them - the way sales always has been.<\/p> \n

This journey takes time and can feel difficult in many ways, but Enfo has always been determined that measurability and connection to the business is central.<\/p>","category":"Sales Enablement","pubDate":"Thu, 13 Mar 2025 19:17:05 GMT","author":"emelie.svedberg@structsales.se (Emelie Svedberg)","guid":"https:\/\/case.structsales.se\/en\/case\/sales-enablement-enfo"},{"title":"Implementation of HubSpot at Osstell","link":"https:\/\/case.structsales.se\/en\/case\/hubspot-osstell","description":"

\n \"Osstell-HubSpot-case-med-Structsales\" <\/a> \n<\/div> \n

How we united sales and marketing with HubSpot.<\/h3> \n

Osstell is today a fantastic example of how it should be when a company implements HubSpot and fully embraces the Inbound philosophy. Inbound as a concept was interesting to Osstell even before the partnership with Structsales began by implementing HubSpot as a marketing system.<\/p>","category":"Hubspot","pubDate":"Thu, 13 Mar 2025 08:26:16 GMT","author":"fredrik.soder@structsales.se (Fredrik S\u00f6der)","guid":"https:\/\/case.structsales.se\/en\/case\/hubspot-osstell"}]}}