Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain s... more Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization theory provides a potentially fruitful perspective from which to explore consumer justifications and rationalizations for their online misbehavior. The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online customer misbehavior is provided, followed by an overview of existing research into the techniques of neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer filesharers employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a series of implications for both theory and practice.
Abstract : Studies have argued that misbehavior of consumers is becoming increasingly prevalent i... more Abstract : Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization theory provides a potentially fruitful perspective from which to explore consumer justifications and rationalizations for their online misbehavior. The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online customer misbehavior is provided, followed by an overview of existing research into the techniques of neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer file sharers employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a series of implications for both theory and practice.
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness, Jan 1, 2003
... contributions from role theory, learning theory, and multilevel theory and applies them to th... more ... contributions from role theory, learning theory, and multilevel theory and applies them to the body of crisis management theory developed over the ... of people, goals, systems, competitive strategies, and operating plans, vary substantially in size, technology, and complexity to the ...
Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain s... more Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization theory provides a potentially fruitful perspective from which to explore consumer justifications and rationalizations for their online misbehavior. The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online customer misbehavior is provided, followed by an overview of existing research into the techniques of neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer filesharers employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a series of implications for both theory and practice.
Abstract : Studies have argued that misbehavior of consumers is becoming increasingly prevalent i... more Abstract : Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization theory provides a potentially fruitful perspective from which to explore consumer justifications and rationalizations for their online misbehavior. The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online customer misbehavior is provided, followed by an overview of existing research into the techniques of neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer file sharers employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a series of implications for both theory and practice.
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness, Jan 1, 2003
... contributions from role theory, learning theory, and multilevel theory and applies them to th... more ... contributions from role theory, learning theory, and multilevel theory and applies them to the body of crisis management theory developed over the ... of people, goals, systems, competitive strategies, and operating plans, vary substantially in size, technology, and complexity to the ...
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Papers by Niveen Ezzat
sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current
study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which
affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization
theory provides a potentially fruitful perspective from which to explore consumer justifications and
rationalizations for their online misbehavior.
The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of
neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online
customer misbehavior is provided, followed by an overview of existing research into the techniques of
neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer
online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer file sharers
employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their
activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of
relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a
series of implications for both theory and practice.
sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current
study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which
affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization
theory provides a potentially fruitful perspective from which to explore consumer justifications and
rationalizations for their online misbehavior.
The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of
neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online
customer misbehavior is provided, followed by an overview of existing research into the techniques of
neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer
online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer file sharers
employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their
activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of
relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a
series of implications for both theory and practice.