BUSINESS411
The Business
Development Center
Creating smart, scalable solutions for the home service industry.
Creating smart, scalable solutions for the home service industry.
Finally scale your business without getting stuck in the day-to-day. We help home service companies train their teams, systematize their processes, and create real freedom for owners.
Rated 5/5 Stars by 200 + Contractors
Everything we build is designed to help owners scale sustainably and create a business that runs without constant oversight—so they can focus on growth, freedom, and the rewards of entrepreneurship.
Training your team shouldn’t be complicated. We provide ready-to-use courses, customizable content, and simple systems to get your team up to speed—fast. Whether you’re onboarding new hires or leveling up experienced staff, our training helps you create consistency and results across every role.
We help you turn your sales process into a true competitive advantage. Our programs give your sales team the tools to educate homeowners, build trust, and close with confidence. From sales scripts to branded homeowner education materials, we equip you to win more business—and deliver a 5-star customer experience.
Training your team shouldn’t be complicated. We provide ready-to-use courses, customizable content, and simple systems to get your team up to speed—fast. Whether you’re onboarding new hires or leveling up experienced staff, our training helps you create consistency and results across every role.
We help you turn your sales process into a true competitive advantage. Our programs give your sales team the tools to educate homeowners, build trust, and close with confidence. From sales scripts to branded homeowner education materials, we equip you to win more business—and deliver a 5-star customer experience.
We provide department-specific training designed to align your entire team—from leadership to field and office staff. Whether you’re building new managers or supporting day-to-day roles, our programs give every team member the tools to perform at a high level.
Our done-for-you processes, knowledge, and standards turn your training into clear, documented systems—so your team always knows what’s expected and how to deliver it.
Our training solutions make accountability simple, with progress tracking, reporting, and measurable outcomes that show you exactly who is aligned—and who needs coaching.
We don’t just build training—we help you implement it. Business 411 gives you ready-to-use content, expert guidance, and proven systems to get your team trained and performing faster.
Download one of our Owner’s Resources to start the journey of implementing structure and creating freedom within your business.
Download one of our Owner’s Resources to start the journey of implementing structure and creating freedom within your business.
We offer multiple training solutions to fit your needs and team size: from our flagship Roof Team University training portal, to in-person and virtual SOP Masterclasses, to manuals and homeowner education tools. Many clients use these together for a complete training ecosystem.
We create the systems and tools that help owners and managers lead with clarity. From documented processes to role-based dashboards, we make it easy to set expectations, streamline operations, and drive accountability. Our solutions are built specifically for home service businesses, so you can scale without the growing pains.
411 Roofing Systems is a 3 day Standard Operating Procedure class that goes into detail on implementing your process and creating your dream company. We breakdown the processes we outline in our 411 Roofing Systems SOP Manual and in the group setting you’ll be alongside other roofing owners with the same goals of perfecting their systems. We offer this class live in our training facility in Ft Lauderdale, Fl or Virtually. We also offer Sales Systems and Commercial Roofing focused versions.
For other learning styles, we offer printed and digital Roofing Education Manuals for Roofing Team.
Elizabeth Holguin is a self-made entrepreneur that has had a deep passion for the roofing community since 2015. She is the founder and CEO of Business 411 and Marketing 411. Liz is innovating the Roofing Industry through business development, company organization, and roofing education.
Rated 5/5 Stars by 200 + Contractors
Read reviews from some of the 200’s of companies we have helped master training, onboarding, and scaling.
Companies Using Our Manuals for Onboarding and Training
Business Owners Impacted by our Live Owners Events in Ft Lauderdale, FL
In Managed Revenue of our Consulting Clients
Hours of Training Content Developed to Enrich Every Role in your Company
Our founders saw a gap in high-quality education resources for the backbone of our economy: the home service industry. Too many contractors hit a wall when trying to grow, trapped in a constant cycle of retraining with no time to document systems—leading to wasted potential and untapped talent. That’s why we created our catalog of Owner, Manager, and Team training content: to help you break the cycle and win. We’re committed to helping you implement sustainable, profitable growth strategies—let’s get started.
We have experience working with small and large contracting companies with plans that fit each level of growth. Schedule a no-obligation consultation with our team to see which services will help you reach your goals.
See how Business 411 has helped contractors across the country streamline their training, scale their operations, and build more profitable businesses. Hear directly from our clients about the impact our tools and systems have made in their companies.
This content is based on industry best practices we’ve created from consulting with over 500 roofing and home service companies. We are active in the home service industry and consult with experts across the industry.
Yes, your logo, colors, and company name are front and center. Your team will feel like it’s your internal system—not third-party tools.
All our trainings are built for new hires and existing employees to help enrich their role and provide additional support and documentation. New hires should master materials within 90 days and revisit all training materials along with existing employees to make sure everyone is on the same page and up to date on process modifications.
No. While many clients use the 411 Operating System as their central training hub, you can also attend our live classes, purchase SOP manuals, or use our homeowner education tools separately. We offer flexible solutions to fit your needs.
We work with companies at all stages of growth—from emerging contractors building their first systems, to multi-location businesses looking to scale sustainably. Whether you’re a team of 5 or 500, we have solutions to fit your level and goals.
Yes! We are your partner in growth. Our team offers ongoing support to help you implement, optimize, and evolve your training as your business scales.
This free ebook has helped over 1000 roofing companies train their staff 10x faster.