The COVID-19 pandemic has driven digital transformation in many industries. Digitalization is als... more The COVID-19 pandemic has driven digital transformation in many industries. Digitalization is also developing and affecting non-technology industries, including the cargo shipping industry with containers using ships in Indonesia which is experiencing digitalization changes in its services and operations. Indonesian container shipping companies have prepared strategies to maintain long-term relationships by increasing customer satisfaction and loyalty through digitalization. The purpose of this study was to determine how the effect of digital trust compared to service quality on customer satisfaction and loyalty. Qualitative data collection was conducted across 152 freight forwarding companies with respondents working in operations, customer service, sales, and marketing departments. The hypothesis is tested using a structural equation model (SEM). The research found that digital trust has no direct relationship with customer loyalty; But when mediated by customer satisfaction, digital trust affects customer loyalty. Service quality remains a determinant of customer satisfaction and loyalty. This research presents the influence of customer loyalty not only through traditional service quality but also digital trust in the modern era, which is still relatively new in the container shipping industry in Indonesia.
International Journal of Social Service and Research, Jan 25, 2024
The study conducted at PT Kennametal Indonesia, a cutting tool industry company under the Kenname... more The study conducted at PT Kennametal Indonesia, a cutting tool industry company under the Kennametal brand, aimed to assess the impact of brand image and service quality on customer loyalty, specifically focusing on customer satisfaction as a potential mediator. Employing an empirical study approach, data were gathered via a questionnaire distributed to randomly selected customers. This resulted in 111 sets of received data, with 106 deemed suitable for analysis out of the 200 distributed questionnaires. SMART PLS 3.0 was utilized to explore the relationships between independent variables (brand image and service quality) and the dependent variable (customer loyalty) while evaluating the mediating role of customer satisfaction. The findings revealed that the service quality of PT Kennametal Indonesia did not significantly impact customer loyalty towards cutting tools, and a similar lack of significant influence was observed for brand image. It is crucial to emphasize that the term "not significantly impact" indicates the absence of a statistically significant relationship between service quality or brand image and customer loyalty. However, a positive and significant correlation emerged between brand image and service quality in relation to customer satisfaction. Consequently, customer satisfaction emerged as a substantial factor positively influencing loyalty. Furthermore, customer satisfaction was identified as a partial mediator in both the relationship between brand image and customer loyalty and the relationship between service quality and customer loyalty. To enhance result interpretation, providing effect sizes or correlation coefficients would offer a more nuanced understanding of the observed relationships.
Study This aim For analyze influence image brand and quality service to loyalty customer with con... more Study This aim For analyze influence image brand and quality service to loyalty customer with consider satisfaction customer as a mediator. Study This carried out on customers of PT Kennametal Indonesia, which is company operating in the cutting tool industry with Kennametal brand . Research methods used _ is approach studies empirical with use questionnaire as tool data collection . Research sample This consists from selected PT Kennametal Indonesia customers in a way random . Collected data analyzed using SMART PLS 3.0 for test connection between variable independent ( image brand and quality services ) and variables dependent ( loyalty customers ) as well mediation from satisfaction customer . Of the 200 questionnaires distributed to Kennametal cutting tool customers , incoming data is 111 however only 106 respondents' data can be used . From the results analysis is obtained that , quality PT Kennametal Indonesia services no influential to loyalty cutting tool customers . Bra...
This study aims to analyze more deeply the relationship and influence of Service Quality, Custome... more This study aims to analyze more deeply the relationship and influence of Service Quality, Customer Trust, and Satisfaction on Customer Loyalty of Non-Program Small Medium Enterprise (SME) Credit Customers Mediated by Business Process Improvement (Empirical Study: Bank BTN Regional Office 2). An online survey using Google Forms to SME credit customers of Bank BTN Regional Office 2 covering DKI Jakarta and Banten was used to collect data as material for this study. In this study the variables Service Quality, Customer Trust and Satisfaction as dependent variables, Customer Loyalty as an independent variable, and Business Process Improvement as mediation variables. 226 respondents met the respondent criteria. This study used Partial Least Square SEM also called PLS-SEM. The results prove that Service Quality affects Business Process Improvement, Trust affects Business Process Improvement, Customer Satisfaction affects Business Process Improvement, Service Quality affects Customer...
The purpose of this study is to analyze mobile banking customer satisfaction influenced by secur... more The purpose of this study is to analyze mobile banking customer satisfaction influenced by security and trust mediated by convenience factors for Livin' by Mandiri users at the Tangerang Ahmad Yani branch. This study used a quantitative approach. The survey was conducted to 242 Livin' by Mandiri users at the Ahmad Yani Tangerang Branch. This study uses Partial Least Squares SEM or so-called PLS-SEM and identifies the relationship between variables and conceptual and operational definitions using previous research, which includes using security and trust variables as independent variables, customer satisfaction as dependent variables, and convenience factors as mediation variables. The results of this study show that Security has a positive and significant effect on the Convenience Factor, Trust has a positive and significant effect on the Convenience Factor, the Convenience Factor has a positive and significant effect on Customer Satisfaction, Security has a positive and...
International Journal of Social Service and Research
The discussion regarding the role of hotel management towards guests who come to visit to feel sa... more The discussion regarding the role of hotel management towards guests who come to visit to feel satisfied with the services provided and have the desire to visit again at Grand Cordela Hotel Bandung. Hotel management will find ways to attract new prospective customers by providing promotions and events/events so that potential customers are interested and become loyal customers to the Grand Cordela Hotel Bandung. The purpose of this study was to determine and analyze the effect of price, location, and promotion on customer loyalty which is influenced by customer satisfaction, which is at Grand Cordela Hotel Bandung under the operation of Omega Hotel Management - PT Perkasa Internusa Mandiri. The sample of this study used the entire population of guests staying at the Grand Cordela Hotel, Bandung. This research uses correlational quantitative methods and uses Structural Equation Models (SEM). For data processing this research uses the SmartPLS version 4.0 programme. The results of the...
This study aims to examine the effect of price competition and trust on electronic product purcha... more This study aims to examine the effect of price competition and trust on electronic product purchase decisions at offline and online retail outlets. This type of research is quantitative research, using the Partial Least Square Structural Equation Modeling method or called PLS-SEM because it is one of the variant-based tools that simultaneously measure relationships between variables and test measurement models as well as structural model testing with the help of SmartPLS software. The method used in this study is the survey method, where the author distributes questionnaires for data collection. The population used is consumers who have purchased electronic products both offline and online, especially in the Tangerang Banten area, with a sample of 248 used. This study uses price and trust variables as independent variables, electronic product purchase decisions as dependent variables, and offline retail outlets and online retail outlets as intervening variables. The results of...
Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara... more Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara variabel-variabel persepsi merek mewah, pengaruh sosial dan sifat pamer terhadap niat beli yang dimoderasi oleh kebutuhan akan keunikan pada kelompok Harley Owners Group di Jakarta yang merupakan pengguna merek mewah motor merek Harley Davidson. Peneliti menggunakan skala Likert 5 poin dalam pengukuran variabel-variabel. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan teknik Simpel Random Sampling, sedangkan subyek penelitian sebanyak 222 responden sebagai pengguna dan pemilik motor merek Harley Davidson yang tergabung dalam komunitas Harley Owners Group Anak Elang dan Harley Owners Group Nusantara yang berada di Jakarta. Untuk pengujian hipotesis antar variabel, data diolah menggunakan SmartPLS versi 3.0. Hasil dari Path Coefficients secara berurut, persepsi merek mewah berpengaruh positif dan signifikan terhadap niat beli, sedangkan pengaruh sosial dan sifar ...
This research aims to test the effect of Perceived Usefulness, Perceived Ease of Use, and Perceiv... more This research aims to test the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Price on Customer Loyalty in Gojek through Customer Satisfaction using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). Data is obtained from a questionnaire distributed to Gojek users in Jabodetabek with a total of 255 respondents. The results of the research show that Perceived Usefulness, Perceived Ease of Use, and Perceived Price have a positive and significant impact on Customer Satisfaction and also influence Customer Loyalty through Customer Satisfaction in a positive and significant way. Other Quality of Service criteria such as Perceived Safety, Perceived Risk, and Responsiveness need to be tested in further research, as well as more specific population segments and other methods such as quantitative and interview methods need to be considered in future research.
This study investigates how consumers behave in a newly emerging consumer society. The study’s mo... more This study investigates how consumers behave in a newly emerging consumer society. The study’s most notable findings reveal distinctive shopping orientations based on psycho-social segmentation. The differences were arranged along a social/hedonistic -utilitarian orientation spectrum. Factor analysis and cluster analyze were utilized to determine how these consumers differ with respect to shopping orientation and demographic variables. The findings have specific implications for retailers and public policy, particularly since consumer research is relatively new to Indonesia, where companies tend to “import” tried and tested products and impose them on consumers.
Purpose- This research purpose is to identify factors that influence attitudes and millenial’s pu... more Purpose- This research purpose is to identify factors that influence attitudes and millenial’s purchase intention toward life insurance by focusing on the areas of financial literacy, perceived trust, and demographics. Design/methodology/approach- The research method is quantitative and questionnaires were collected and processed using variance-based structural equation modeling (SEM). Findings- The results showed that financial literacy, perceived trust, and demographics had a significant and positive influence on millennial attitudes and interests. The perceived trust turns out to act as the strongest predictor in predicting attitudes towards life insurance. Implications- The implications of research with a simple model and research instruments that do not involve interviews limit the scope of the research and generalization of findings. Keywords: attitude, purchase intention, financial literacy, perceived trust, demographic, life insurance
This study aims to look at the impact of corporate social responsibility (CSR) activities, on the... more This study aims to look at the impact of corporate social responsibility (CSR) activities, on the company's reputation and on customer loyalty mediated by brand image. The research problem proposed refers to previous research and the existence of a research gap from previous research. Five hypotheses have been formulated and a model has been developed to answer this research problem. The sampling technique is the Convenience sampling quota method. Respondents from this study amounted to 187 respondents, where the respondents were partners of CV PDHR as craftsmen or producers of sumedang tofu. The analyzer used is the Structural Equation Model (SEM). Testing the validity of using Smart PLS 3.0 Software The results of the data analysis of this study indicate that the model and the results of the study were well received. Of the 5 hypotheses, 4 were accepted and 1 hypothesis was rejected. However, the results of this study prove that the brand image is proven to positively mediate ...
Bentuk usaha ritel yang mengalami perkembangan cukup pesat di Indonesia adalah minimarket, terbuk... more Bentuk usaha ritel yang mengalami perkembangan cukup pesat di Indonesia adalah minimarket, terbukti dengan banyaknya bermunculan minimarket dengan berbagai fasilitas dan pelayanan yang semakin lengkap. Minimarket menyediakan berbagai macam barang kebutuhan konsumen sehari-hari secara lengkap. Pada dasarnya keberhasilan usaha pada bidang ritel berada pada pengadaan barang, baik secara kualitas maupun kuantitas, harga yang terjangkau, dan memberikan kenyamanan dalam berbelanja guna meningkatkan jumlah konsumen yang berkunjung pada ritel tersebut. Tujuan dari penelitian ini adalah : 1) Untuk mengetahui adakah perbedaan kepuasan konsumen minimarket di suatu lokasi perumahan di daerah Jabodetabek; 2) Untuk mengetahui faktor-faktor apa yang menentukan kepuasan konsumen minimarket. Sebagai obyek penelitian dipilih jaringan minimarket Alfamart, dan sebagai pembandingnya satu jaringan minimarket lain kompetitor utama dari Alfamart. Dalam penelitian ini digunakan data primer yang diperoleh de...
The purpose of this study is to examine the positively significant influence between the variable... more The purpose of this study is to examine the positively significant influence between the variables of luxury brand perception, social influence and trait of vanity on purchase intention moderated by the need for uniqueness towards the Harley Owners Group in Jakarta, which are owners of the luxury brand motorcycles of Harley Davidson. Study used a 5-point Likert scale in measuring the variables. The data collection method in this study used questionnaire with the simple random sampling technique, while the subject of the study were 222 respondents as users and owners of Harley Davidson motorcycle who are also the members of the group of Harley Owners Group Anak Elang and Harley Owners Group Nusantara in Jakarta. For hypothesis analysis between variables, the data were processed using SmartPLS version 3.0. The results of the Path Coefficients are that luxury brands perception has a positive and significant effect on purchase intention, while social influence and trait of vanity have n...
The 4th ICSSED, International Conference of Social Science and Education
This study analyzes the factors that influence the development of career management with moderati... more This study analyzes the factors that influence the development of career management with moderation. Proposed research problems refer to the phenomenon of the difference in the timeframe needed by employees in career development. Lack of mature career planning occurred among the employees, who failed to conduct their career development. Employee training has been carried out regularly, yet each employee has varied career developments. The respondents of this research were 118 Area Managers, where respondents are the employees of PT. Sumber Alfaria Trijaya, Tbk. The analysis tool is Partial Least Square-Structural Equation Model (PLS-SEM) at SmartPLS 3.0 program. The study concludes that career planning and employee training variables have a significant positive effect on career development. The construct of the employee performance does not affect career development, and career management constructs are not able to moderate the influence of career planning to career development.
The COVID-19 pandemic has driven digital transformation in many industries. Digitalization is als... more The COVID-19 pandemic has driven digital transformation in many industries. Digitalization is also developing and affecting non-technology industries, including the cargo shipping industry with containers using ships in Indonesia which is experiencing digitalization changes in its services and operations. Indonesian container shipping companies have prepared strategies to maintain long-term relationships by increasing customer satisfaction and loyalty through digitalization. The purpose of this study was to determine how the effect of digital trust compared to service quality on customer satisfaction and loyalty. Qualitative data collection was conducted across 152 freight forwarding companies with respondents working in operations, customer service, sales, and marketing departments. The hypothesis is tested using a structural equation model (SEM). The research found that digital trust has no direct relationship with customer loyalty; But when mediated by customer satisfaction, digital trust affects customer loyalty. Service quality remains a determinant of customer satisfaction and loyalty. This research presents the influence of customer loyalty not only through traditional service quality but also digital trust in the modern era, which is still relatively new in the container shipping industry in Indonesia.
International Journal of Social Service and Research, Jan 25, 2024
The study conducted at PT Kennametal Indonesia, a cutting tool industry company under the Kenname... more The study conducted at PT Kennametal Indonesia, a cutting tool industry company under the Kennametal brand, aimed to assess the impact of brand image and service quality on customer loyalty, specifically focusing on customer satisfaction as a potential mediator. Employing an empirical study approach, data were gathered via a questionnaire distributed to randomly selected customers. This resulted in 111 sets of received data, with 106 deemed suitable for analysis out of the 200 distributed questionnaires. SMART PLS 3.0 was utilized to explore the relationships between independent variables (brand image and service quality) and the dependent variable (customer loyalty) while evaluating the mediating role of customer satisfaction. The findings revealed that the service quality of PT Kennametal Indonesia did not significantly impact customer loyalty towards cutting tools, and a similar lack of significant influence was observed for brand image. It is crucial to emphasize that the term "not significantly impact" indicates the absence of a statistically significant relationship between service quality or brand image and customer loyalty. However, a positive and significant correlation emerged between brand image and service quality in relation to customer satisfaction. Consequently, customer satisfaction emerged as a substantial factor positively influencing loyalty. Furthermore, customer satisfaction was identified as a partial mediator in both the relationship between brand image and customer loyalty and the relationship between service quality and customer loyalty. To enhance result interpretation, providing effect sizes or correlation coefficients would offer a more nuanced understanding of the observed relationships.
Study This aim For analyze influence image brand and quality service to loyalty customer with con... more Study This aim For analyze influence image brand and quality service to loyalty customer with consider satisfaction customer as a mediator. Study This carried out on customers of PT Kennametal Indonesia, which is company operating in the cutting tool industry with Kennametal brand . Research methods used _ is approach studies empirical with use questionnaire as tool data collection . Research sample This consists from selected PT Kennametal Indonesia customers in a way random . Collected data analyzed using SMART PLS 3.0 for test connection between variable independent ( image brand and quality services ) and variables dependent ( loyalty customers ) as well mediation from satisfaction customer . Of the 200 questionnaires distributed to Kennametal cutting tool customers , incoming data is 111 however only 106 respondents' data can be used . From the results analysis is obtained that , quality PT Kennametal Indonesia services no influential to loyalty cutting tool customers . Bra...
This study aims to analyze more deeply the relationship and influence of Service Quality, Custome... more This study aims to analyze more deeply the relationship and influence of Service Quality, Customer Trust, and Satisfaction on Customer Loyalty of Non-Program Small Medium Enterprise (SME) Credit Customers Mediated by Business Process Improvement (Empirical Study: Bank BTN Regional Office 2). An online survey using Google Forms to SME credit customers of Bank BTN Regional Office 2 covering DKI Jakarta and Banten was used to collect data as material for this study. In this study the variables Service Quality, Customer Trust and Satisfaction as dependent variables, Customer Loyalty as an independent variable, and Business Process Improvement as mediation variables. 226 respondents met the respondent criteria. This study used Partial Least Square SEM also called PLS-SEM. The results prove that Service Quality affects Business Process Improvement, Trust affects Business Process Improvement, Customer Satisfaction affects Business Process Improvement, Service Quality affects Customer...
The purpose of this study is to analyze mobile banking customer satisfaction influenced by secur... more The purpose of this study is to analyze mobile banking customer satisfaction influenced by security and trust mediated by convenience factors for Livin' by Mandiri users at the Tangerang Ahmad Yani branch. This study used a quantitative approach. The survey was conducted to 242 Livin' by Mandiri users at the Ahmad Yani Tangerang Branch. This study uses Partial Least Squares SEM or so-called PLS-SEM and identifies the relationship between variables and conceptual and operational definitions using previous research, which includes using security and trust variables as independent variables, customer satisfaction as dependent variables, and convenience factors as mediation variables. The results of this study show that Security has a positive and significant effect on the Convenience Factor, Trust has a positive and significant effect on the Convenience Factor, the Convenience Factor has a positive and significant effect on Customer Satisfaction, Security has a positive and...
International Journal of Social Service and Research
The discussion regarding the role of hotel management towards guests who come to visit to feel sa... more The discussion regarding the role of hotel management towards guests who come to visit to feel satisfied with the services provided and have the desire to visit again at Grand Cordela Hotel Bandung. Hotel management will find ways to attract new prospective customers by providing promotions and events/events so that potential customers are interested and become loyal customers to the Grand Cordela Hotel Bandung. The purpose of this study was to determine and analyze the effect of price, location, and promotion on customer loyalty which is influenced by customer satisfaction, which is at Grand Cordela Hotel Bandung under the operation of Omega Hotel Management - PT Perkasa Internusa Mandiri. The sample of this study used the entire population of guests staying at the Grand Cordela Hotel, Bandung. This research uses correlational quantitative methods and uses Structural Equation Models (SEM). For data processing this research uses the SmartPLS version 4.0 programme. The results of the...
This study aims to examine the effect of price competition and trust on electronic product purcha... more This study aims to examine the effect of price competition and trust on electronic product purchase decisions at offline and online retail outlets. This type of research is quantitative research, using the Partial Least Square Structural Equation Modeling method or called PLS-SEM because it is one of the variant-based tools that simultaneously measure relationships between variables and test measurement models as well as structural model testing with the help of SmartPLS software. The method used in this study is the survey method, where the author distributes questionnaires for data collection. The population used is consumers who have purchased electronic products both offline and online, especially in the Tangerang Banten area, with a sample of 248 used. This study uses price and trust variables as independent variables, electronic product purchase decisions as dependent variables, and offline retail outlets and online retail outlets as intervening variables. The results of...
Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara... more Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara variabel-variabel persepsi merek mewah, pengaruh sosial dan sifat pamer terhadap niat beli yang dimoderasi oleh kebutuhan akan keunikan pada kelompok Harley Owners Group di Jakarta yang merupakan pengguna merek mewah motor merek Harley Davidson. Peneliti menggunakan skala Likert 5 poin dalam pengukuran variabel-variabel. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan teknik Simpel Random Sampling, sedangkan subyek penelitian sebanyak 222 responden sebagai pengguna dan pemilik motor merek Harley Davidson yang tergabung dalam komunitas Harley Owners Group Anak Elang dan Harley Owners Group Nusantara yang berada di Jakarta. Untuk pengujian hipotesis antar variabel, data diolah menggunakan SmartPLS versi 3.0. Hasil dari Path Coefficients secara berurut, persepsi merek mewah berpengaruh positif dan signifikan terhadap niat beli, sedangkan pengaruh sosial dan sifar ...
This research aims to test the effect of Perceived Usefulness, Perceived Ease of Use, and Perceiv... more This research aims to test the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Price on Customer Loyalty in Gojek through Customer Satisfaction using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). Data is obtained from a questionnaire distributed to Gojek users in Jabodetabek with a total of 255 respondents. The results of the research show that Perceived Usefulness, Perceived Ease of Use, and Perceived Price have a positive and significant impact on Customer Satisfaction and also influence Customer Loyalty through Customer Satisfaction in a positive and significant way. Other Quality of Service criteria such as Perceived Safety, Perceived Risk, and Responsiveness need to be tested in further research, as well as more specific population segments and other methods such as quantitative and interview methods need to be considered in future research.
This study investigates how consumers behave in a newly emerging consumer society. The study’s mo... more This study investigates how consumers behave in a newly emerging consumer society. The study’s most notable findings reveal distinctive shopping orientations based on psycho-social segmentation. The differences were arranged along a social/hedonistic -utilitarian orientation spectrum. Factor analysis and cluster analyze were utilized to determine how these consumers differ with respect to shopping orientation and demographic variables. The findings have specific implications for retailers and public policy, particularly since consumer research is relatively new to Indonesia, where companies tend to “import” tried and tested products and impose them on consumers.
Purpose- This research purpose is to identify factors that influence attitudes and millenial’s pu... more Purpose- This research purpose is to identify factors that influence attitudes and millenial’s purchase intention toward life insurance by focusing on the areas of financial literacy, perceived trust, and demographics. Design/methodology/approach- The research method is quantitative and questionnaires were collected and processed using variance-based structural equation modeling (SEM). Findings- The results showed that financial literacy, perceived trust, and demographics had a significant and positive influence on millennial attitudes and interests. The perceived trust turns out to act as the strongest predictor in predicting attitudes towards life insurance. Implications- The implications of research with a simple model and research instruments that do not involve interviews limit the scope of the research and generalization of findings. Keywords: attitude, purchase intention, financial literacy, perceived trust, demographic, life insurance
This study aims to look at the impact of corporate social responsibility (CSR) activities, on the... more This study aims to look at the impact of corporate social responsibility (CSR) activities, on the company's reputation and on customer loyalty mediated by brand image. The research problem proposed refers to previous research and the existence of a research gap from previous research. Five hypotheses have been formulated and a model has been developed to answer this research problem. The sampling technique is the Convenience sampling quota method. Respondents from this study amounted to 187 respondents, where the respondents were partners of CV PDHR as craftsmen or producers of sumedang tofu. The analyzer used is the Structural Equation Model (SEM). Testing the validity of using Smart PLS 3.0 Software The results of the data analysis of this study indicate that the model and the results of the study were well received. Of the 5 hypotheses, 4 were accepted and 1 hypothesis was rejected. However, the results of this study prove that the brand image is proven to positively mediate ...
Bentuk usaha ritel yang mengalami perkembangan cukup pesat di Indonesia adalah minimarket, terbuk... more Bentuk usaha ritel yang mengalami perkembangan cukup pesat di Indonesia adalah minimarket, terbukti dengan banyaknya bermunculan minimarket dengan berbagai fasilitas dan pelayanan yang semakin lengkap. Minimarket menyediakan berbagai macam barang kebutuhan konsumen sehari-hari secara lengkap. Pada dasarnya keberhasilan usaha pada bidang ritel berada pada pengadaan barang, baik secara kualitas maupun kuantitas, harga yang terjangkau, dan memberikan kenyamanan dalam berbelanja guna meningkatkan jumlah konsumen yang berkunjung pada ritel tersebut. Tujuan dari penelitian ini adalah : 1) Untuk mengetahui adakah perbedaan kepuasan konsumen minimarket di suatu lokasi perumahan di daerah Jabodetabek; 2) Untuk mengetahui faktor-faktor apa yang menentukan kepuasan konsumen minimarket. Sebagai obyek penelitian dipilih jaringan minimarket Alfamart, dan sebagai pembandingnya satu jaringan minimarket lain kompetitor utama dari Alfamart. Dalam penelitian ini digunakan data primer yang diperoleh de...
The purpose of this study is to examine the positively significant influence between the variable... more The purpose of this study is to examine the positively significant influence between the variables of luxury brand perception, social influence and trait of vanity on purchase intention moderated by the need for uniqueness towards the Harley Owners Group in Jakarta, which are owners of the luxury brand motorcycles of Harley Davidson. Study used a 5-point Likert scale in measuring the variables. The data collection method in this study used questionnaire with the simple random sampling technique, while the subject of the study were 222 respondents as users and owners of Harley Davidson motorcycle who are also the members of the group of Harley Owners Group Anak Elang and Harley Owners Group Nusantara in Jakarta. For hypothesis analysis between variables, the data were processed using SmartPLS version 3.0. The results of the Path Coefficients are that luxury brands perception has a positive and significant effect on purchase intention, while social influence and trait of vanity have n...
The 4th ICSSED, International Conference of Social Science and Education
This study analyzes the factors that influence the development of career management with moderati... more This study analyzes the factors that influence the development of career management with moderation. Proposed research problems refer to the phenomenon of the difference in the timeframe needed by employees in career development. Lack of mature career planning occurred among the employees, who failed to conduct their career development. Employee training has been carried out regularly, yet each employee has varied career developments. The respondents of this research were 118 Area Managers, where respondents are the employees of PT. Sumber Alfaria Trijaya, Tbk. The analysis tool is Partial Least Square-Structural Equation Model (PLS-SEM) at SmartPLS 3.0 program. The study concludes that career planning and employee training variables have a significant positive effect on career development. The construct of the employee performance does not affect career development, and career management constructs are not able to moderate the influence of career planning to career development.
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