the what

DEMONSTRATION HOMESDONE DIFFERENTLY

The Build Experience is redefining demonstration homes by putting manufacturers at the forefront. We create immersive, content-driven experiences that seamlessly integrate your products into real-world construction projects—going beyond the traditional to deliver unmatched brand visibility and engagement. Through strategic storytelling, high-quality media, and cross-platform marketing assets, we turn every build into a powerful showcase, ensuring your brand stands out, your message resonates, and your investment drives lasting growth.

JOIN THE EXPERIENCE

The WHY

MAXIMIZE YOUR REACH AND IMPACT

With Build Experience, you become an integral part of an exclusive platform that puts your products at the heart of the home-building process. It’s more than just product placement—it’s a chance to position your brand as essential, connect directly with your target audience, and create a deeper, longer-lasting impact than any typical demonstration home.

Over 25 Years in the Home Builder Industry

Demonstration Homes executed yearly at IBS™ and nationwide

150+ Leading Brands and Products Showcased

A High-touch experience tailored for you.

Video

Maximize engagement and storytelling with custom video content created by Adam Grubb Media.

Testimonial Video: A compelling 3-minute video featuring the builder and/or a representative from your company discussing the benefits and features of your product.
Installation Video: A 2-minute behind-the-scenes video showing your product being installed, emphasizing quality, innovation, and ease of use.
Social Media Micro-Videos: Six short-form videos (up to 30 seconds each) tailored for social media platforms, offering concise and shareable brand stories.

Animation

This behind-the-scenes animation highlights the installation and integration of essential building products at every stage of construction. It showcases how these products contribute to creating durable, efficient, and high-performing structures, offering a clear and engaging perspective on modern building solutions.

Digital & Social Media Marketing

Expand your reach with a comprehensive digital marketing strategy that leverages the Build Experience audience.

Social Media Campaign: 20 targeted posts across Instagram and Facebook, each highlighting your product’s role in the project.
Brand Tagging: Your company will be tagged in all relevant social media posts promoting the Build Experience House (excludes private event posts).
YouTube Channel: Your video content will be featured on our YouTube channel, driving additional engagement and visibility.

Photography

Leverage the power of visual storytelling with stunning, high-resolution images of your product in the Build Experience Home.

Photo Gallery: Up to 5 professionally captured images, showcasing your product’s integration into the home’s design and functionality. Full usage rights are included for your own campaigns.

Website

Elevate your digital presence through our dedicated Build Experience website, tailored to bring the project’s story to life.

Dynamic Content: 3-5 engaging articles providing behind-the-scenes insights into the design, construction, and innovative products used in the home, including yours.
Project Updates: Regular updates to showcase progress and milestones, keeping your brand aligned with the excitement of the project.
Product Photo Gallery: A curated gallery featuring high-quality images of your product installed in the home, emphasizing its functionality and aesthetic appeal.
Testimonial Video: A professionally produced video (up to 3 minutes) featuring the builder discussing the role of your product in creating the Build Experience House.
Partner Showcase Page: Your brand will have its own page, including detailed company information, your product catalog, and direct links to your website for lead generation.
3D Matterport Tours: Immerse viewers in the Build Experience House with two 3D Matterport tours (behind-the-walls and finished home), featuring interactive tags that highlight your product in situ.

Print & Digital Magazine

Establish your brand as an integral part of the Build Experience House with premium placement in our custom-designed 24-page magazine. This stunning publication will be distributed in both print and digital formats to showcase the project and your involvement.

Feature Article: A captivating in-depth interview with the builder, a comprehensive overview of the home, and prominent highlights of the featured products, including yours.
Product Spotlight: A 1/2-page feature within the product section, designed to spotlight your product’s innovation and integration into the home. Content is provided by the partner.
Full-Page Ad: A premium four-color, full-page ad, designed to command attention and reinforce your brand’s prestige. Content is supplied by the partner.
Partner Copies: Receive 25 printed copies of the magazine to use for marketing, client presentations, or events.

THE TEAM

Crafting Extraordinary Experiences with Proven Experts

The Build Experience Team brings together seasoned leaders from the residential construction market. Their expertise touches all aspects including leadership, vision, execution, content creation, partnerships and a tremendous track record of success. Their strategic partnerships and proven track record guarantee a seamless and extraordinary experience.

Leadership
Impact Team

TONY MANCINI

Tony’s experience in the residential construction market is extensive, having worked on both the building product manufacturer and media sides of the industry. He is the founder of SGC Horizon, a company he ran for 14 years before its sale to Endeavor Business Media. At SGC Horizon, Tony oversaw the creation and management of the largest set of demonstration homes outside the main entrance of The International Builders Show. This provided a valuable platform for showcasing new building products and technologies to a wide audience of industry professionals.In addition to his work at The International Builders Show, Tony also oversaw the development of numerous high-profile demonstration homes throughout the country in collaboration with leading builders.

Adam Grubb

Adam Grubb’s experience in media, marketing, and event production is extensive, spanning over two decades in the industry. He is the founder and CEO of Adam Grubb Media, a platform-agnostic marketing and media company known for delivering impactful storytelling and innovative marketing solutions. Adam has worked across various industries, with a particular focus on residential construction, events, and branded content.

Throughout his career, Adam has led the development and execution of high-profile projects, including the launch of several national marketing campaigns and partnerships with leading builders, manufacturers, and trade organizations. His work has consistently bridged the gap between content, innovation, and engagement, providing unique platforms for showcasing products and connecting audiences.

Judy Brociek

Judy Brociek is the Director of Projects at Build Experience, leveraging over 40 years of expertise in residential construction since her start with Pro Builder magazine in 1982. She specializes in event planning, custom publishing, and developing impactful conference programs across the U.S. architectural design and construction industry.

JudyBrociek

Director of Projects

JEN CISTERNINO

Chief finance officer

Sierra Gordon

Program Operations Lead

CAMILA CASTILLO

Creative Director

Erik Anderson

Director of Brand

Stephanie Decker

Publishing & Events

Roberta Setimi

Strategy & Social

THE BUILDERS

BEST-IN-CLASS INDUSTRY LEADERS

The Build Experience Team collaborates with builders nationwide to showcase innovative homes designed to meet the evolving needs of professionals and consumers alike. These homes provide an engaging stage to spotlight your products, bringing your brand story to life in a dynamic and impactful way.

Concepts that guide our philosophy: