The Dock Bar & Kitchen

Influenced by Cardiff Bay’s multicultural, cosmopolitan, vibrant history and the dock from which cargo was shipped across the world – The Dock offers unique world flavours and discovery dishes in a contemporary, casual atmosphere.

To create the brand, we were inspired by John Masefield’s poetic homeage to Cardiff Docks; “Cargoes”. We created a selection of Victorian-style illustrations combined with disproportionate images of freight, quirkily suggestive of the richness and diversity of the bay’s history and people.

Translated across all menus, signage and brand touch points, these touches are what help to stand a brand apart from cold, corporate chains, creating a heart-warming sense of connection and a warm port-side welcome.