The Cornish Jar

Brand Identity
Brand Positioning
Packaging

The founders of The Cornish Jar, don’t do ‘normal’ and believe life’s too short for predictability.

What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement.

Every jar is a rebellion against bland; packed with BIG flavour from bold, unexpected ingredient combinations. They needed an identity to match, packing a punch in a traditional and tired market.

We created a playfully bold brand, bursting with colour and larger-than-life characters joyfully squeezing themselves into everything from paddling pools to telephone boxes – much like the flavours crammed into every jar. Because food most definitely can be all about flavour AND fun!

Buddy Creative guided us from the very start of our journey. They listened to our vision and the ideas they brought to the table absolutely blew us away. The experience of watching The Cornish Jar come to life has been amazing. For a start up business in the food industry their support and experience has been a key part of where we are today.
Carly Kilbey, Founder, The Cornish Jar

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