Flapjackery

Flapjacks are a staple comfort food in British culture. A national treasure!

Flapjackery aims to become the most recognisable flapjack brand in the UK. With an extensive award-winning range of flavours and vegan options, they have a flapjack for everyone.

Having seen recent rapid growth, the business had transformed from a single market stall to a successful independent retailer with specialist shops throughout the Southwest. But their identity was prohibiting them from attracting a broader customer base.

Embracing Flapjackery’s uniquely British nature, we strengthened existing assets. Treating the Union Flag like flapjack, we played with sliced forms and angles to echo the cut product; and for a touch of luxury we introduced a new FJ monogram, creating a more cohesive, ownable brand with a reassuringly homely appeal.