Papers by Monirul Hasan Masum
Recent changes in socioeconomic culture in Bangladesh have forced the people to adopt new thinkin... more Recent changes in socioeconomic culture in Bangladesh have forced the people to adopt new thinking and expectations to life leading to a change in their purchasing behavior. To meet the demand of today's customer, number of super shops and their product offerings are increasing day by day. Selling perishable items like agricultural products, in super shops is a challenging job. Now-a –days customers are more conscious about the use of harmful chemicals in the production, preservation and sales of agricultural products. To overcome the hazards in selling agricultural products, green marketing can be a solution. Green marketing is the process of satisfying the needs and wants of customers in a way which can bring benefit or profit for both the provider and the society by reducing detrimental impact on the natural environment by providing less environmental harmful and/or more environment friendly product to the consumers. The aim of this research is to identify the current state of green marketing in super shops for offering the agricultural products in Bangladesh. This is an exploratory research. A non-probability convenience sample of 180 customers was chosen from 10 super shops from Dhaka City for administering well structured survey questionnaires. From the research it is found that although super shops in Bangladesh are not aware about green marketing, they use some informal environmental friendly claims for their products. Majority of the consumers expect to get nontoxic and environmental friendly products and even ready to pay relatively higher price for it. So introducing green marketing for providing agricultural product by super shops would create a tremendous opportunities for both the consumers and providers to get higher satisfaction and profit as well as help the society and the environment.
European Journal of Business and Management, 2014
Public announcement intended to promote the sale, purchase or rental of a product or service to a... more Public announcement intended to promote the sale, purchase or rental of a product or service to advance a cause or idea or to bring about some other effect desired by the advertiser, for which transmission time has been given to the advertiser for remuneration or similar consideration. The consumer durables usually calls for a greater exchange and hence the consumer decision-making process turns into a comparative critical evaluation method before the purchase is made; the first moving consumers good (FMCG) do not follow the same procedure in reaching at the purchase decision. Failure to address the advertising communication tools accordingly is wastage of valuable time, money, effort as well as other resources. For instances, communicating through an ineffective media or otherwise failing to reach the target segment is wastage of resources along with loss of sales as well as other favorable consequences. So that this paper tries to identify the advertisement effectiveness of energy drinks in different media on the buying decision among the peoples of Dhaka in Bangladesh. In order to reach the study objectives convenience/purposive sampling has been employed and sample is selected from different shopping mall of different areas of Dhaka city. The results of this study show that advertisement has great influence in expanding Energy drink Company. So producer should spend huge amount of money in advertisement and also should prepare the advertisement in such way that people of all classes are attracted of that advertisement and the most effective media is TV.
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Papers by Monirul Hasan Masum