Papers by ARTHELO P . PALMA, Ph.D.
Using a preliminary investigation and analysis on the latest data on GDP (Gross Domestic Product)... more Using a preliminary investigation and analysis on the latest data on GDP (Gross Domestic Product) performance, GOI (Global Opportunity Index), Vulnerability Score, Readiness Score, and the number of resources of economic importance, exploratory or preliminary SEM (structural equation modelling) was prompted on the recent available data of the 131 countries (n=131). The model was robust, addressing concerns about multivariate assumptions and other measures on the goodness of fit. It was found that the number of natural resources of economic importance plays a large role in the GDP performance. Thus, the preliminary symptom of Dutch disease continues to manifest for as long as each country aims for development, with their resources as ultimate enticing factors for foreign direct investment (FDI). In addition, economic growth is so far observed to be associated with the vulnerability of the country to climate change. Finally, economic growth was found to be linked to the negative impacts argued by the dependency theory. Implication on governance was discussed.
When Facebook started to filter out unpaid promotional material in user news paid in 2014, market... more When Facebook started to filter out unpaid promotional material in user news paid in 2014, marketers were hesitant as it could only mean additional expenses for paid advertising online. While Facebook is widely studied in its effectiveness, a relevant empirical evidence on how it works as a free marketing tool after the new rules and policies were set has to be explored further. Besides, attempts to discuss customer behavior on Facebook were varied, but the personal context of preference in line with emotions and needs remains less explored. Thus, this study attempted to understand consumer behavior at the personal context towards posted threads on Facebook by using articles with contents on emotions and needs.
Using a negative binomial regression analysis, organic reach was found to improve the traffic of the blog. Employing a graphical trend presentation, the revenue of the blog was shown to have substantially improved. In addition, threads linked to human emotions were found to have substantial number of post engagement.
Insights on the revenue study associated with Facebook free advertising were discussed.
Keywords: Organic reach, post engagement, article thread, blog, social networking platform
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Papers by ARTHELO P . PALMA, Ph.D.
Using a negative binomial regression analysis, organic reach was found to improve the traffic of the blog. Employing a graphical trend presentation, the revenue of the blog was shown to have substantially improved. In addition, threads linked to human emotions were found to have substantial number of post engagement.
Insights on the revenue study associated with Facebook free advertising were discussed.
Keywords: Organic reach, post engagement, article thread, blog, social networking platform
Using a negative binomial regression analysis, organic reach was found to improve the traffic of the blog. Employing a graphical trend presentation, the revenue of the blog was shown to have substantially improved. In addition, threads linked to human emotions were found to have substantial number of post engagement.
Insights on the revenue study associated with Facebook free advertising were discussed.
Keywords: Organic reach, post engagement, article thread, blog, social networking platform