Reach the Next Generation with Roblox Advertising
Join the hundreds of brands, artists, and advertisers already engaging with millions of global daily users on the largest immersive platform.
Data as of Q3 2025
Meet This Unique Gen Z Audience where they’re deeply engaged
Gaming has become the primary arena for connection, expression, and influence with Gen Z + Gen Alpha. This positions Roblox as the platform to capture the time and attention of these hard-to-reach audiences.
Launch your brand in three steps
01
Get inspired
Explore strategies, optimizations, and outcomes from successful brand campaigns on Roblox.
02
Identify goals
Align with your team on the right solutions to achieve your goals with a Roblox strategy.
03
Start your campaign
Connect with a Roblox rep, launch your strategy, and execute using our scalable and impactful ad formats.
Generate real value with immersive digital strategies
From highly-performant, opt-in video ads to scalable integrations to always-on immersive experiences, brands are mobilizing on Roblox and reaping real benefits. We provide the tools to measure impact with the same rigor you apply to any other media channel.
Solutions as unique as your brand
Homepage placements
Command discovery with Homepage Hero, drive immersive traffic via Homepage Feature (beta), and capture intent with Homepage & Search Tiles.
Immersive integrations
Turn standard assets into immersive experiences with the Rewarded Video Experience, collaborate with creators through Brand Integrations (Roblox Brand Link), or build a persistent Experience.
Experiences
Create a virtual environment — from yoga studios to race tracks to watch parties — where your audience can explore, learn, play, and connect for deeper brand engagement.
Avatar items + more
Expand brand affinity with Limited‑time Branded Avatar Items and invite instant immersion using Portals that transport users directly