Technology Copywriting and Messaging Consultancy for SaaS, B2B, and Enterprise Brands

I run an independent consultancy, offering the strategic focus of a technology copywriting agency without the overhead or dilution. My approach is structured, strategic, and designed for measurable business outcomes.

Technology companies need a partner who can connect technical insight to commercial strategy. My approach begins with the business case, defining not just what to say, but why it matters and how it will be received.

From there, I analyse source material, extract insight, and translate it into copy that works across audiences, from technical specialists to investors and customers.

‘Jamie has been helping us from the start on a very, still, niche, technological topic. He has been able to pick up the lingo and ropes of the industry amazingly fast and from there on our relationship kept progressing. We started from plain SEO blog posts with full specs and directions and now have Jamie managing the whole blog’s planning and topic discovery, doing his own research in a demanding and very competitive industry. If you have a demanding SEO copywriting job, Jamie is your man!’

Thanasis Polychronakis, Founder, Netscan

‘I’d highly recommend Jamie to anyone looking to hire a technology copywriter. Jamie helped us curate our guide How to Start a Tutoring Business for educational SAAS platform. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

Woody Webster, Co-Founder of TimeCruncher

‘Jamie helped me with the tech copywriting for my first whitepaper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

Specialist technology agency ResourceiT asked me to support Lenovo with a range of marketing copy. I wrote promotional emails, product flyers, and partner communications designed to help bring new Lenovo products to market and drive engagement across their channel network.

Through the agency Design House, I interviewed VEV subject matter experts and wrote thought leadership articles, guides, and ebooks based on their insights, supporting the company’s marketing and lead generation efforts.

I rewrote Puritas’ website and developed SEO-focused marketing copy. I also worked on messaging alignment to help better communicate the company’s software solutions to its target audience.

I wrote a series of thought leadership articles for EQUANS, helping the company showcase its expertise across key sectors and strengthen its marketing content.a

I developed a messaging guide and wrote website copy for phaseshift.ai, helping the company articulate its value proposition and drive inbound interest.

I wrote product landing pages, thought leadership articles, and LinkedIn adverts for Claranet, helping the company promote its IT services across multiple channels.

I wrote a series of thought leadership articles for SoftwareOne, helping the company build its content marketing presence across its key technology markets.

I wrote product copy for LG, helping communicate the features and benefits of their consumer technology products to a global audience.

I wrote landing page product copy for CPS, helping drive engagement and conversions through clear and commercially-focused messaging.

I wrote a white paper report for The Data Lab, helping showcase Scotland’s leadership and innovation in data and AI.

London agency Design House brought me in to write a series of customer case studies for Riverbed. The aim was to highlight practical examples and clear business outcomes achieved through the use of the Alluvio Aternity product.

I work with Oxford Languages on an ongoing basis, transforming anonymised client examples into clear, commercially-focused case studies used across their marketing, sales, and partnership activity.

Commissioned by Design House, I developed a tone of voice guide, marketing brochure, and messaging alignment for Xceptor’s automation products, helping unify their communications across materials.

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

As a SaaS copywriter, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

Nasuni had the need for a white paper writer who could write about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.

CWJobs’ approached me because of my previous recruitment copywriting work. I was asked to help strengthen the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.

I was asked by IMX to write regular articles for their website with a focus on autonomous driving, smart mobility and driving technology. Given that the company operates in a fast-moving industry, I’m required to keep up-to-date with the latest transportation innovations.

BCD Digital Ventures asked me to write an asset listing for a technology product. The brief required a copywriter who could take technical information and make it understandable to potential investors.

Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.

WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.

HostChain asked me to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.

I created a tone of voice guide, messaging guide, brand strategy and wrote full website copy for Ripcord Designs, helping bring clarity and consistency to the agency’s communications.

I was commissioned to rewrite the Optimus website to support a clearer commercial proposition, strengthen positioning across key audiences, and create a consistent message across all role-specific pages.

Often, the default approach to winning new clients is to focus on increasing traffic or boosting ad spend. But in practice, growth can come from a different angle, by sharpening the message and making it more relevant to the specific audience you want to attract.

Conveying the benefits of language data licensing can be challenging. Improvements like more intuitive user experiences, stronger functionality, and wider language support are often integrated behind the scenes, making their impact harder to spot upfront.