Jamie Thomson is a Strategic Copywriter and Messaging Consultant Trusted by Global Brands

Strong writing captures attention, but the real impact comes when it’s guided by a clear strategy. The difference is in whether the copy directs its audience, influences decisions, and reinforces brand positioning.

It’s not unusual for companies to invest in copy that looks polished but lacks direction. Without strategy, even strong writing risks underperforming. The root cause is usually because the words were written in isolation, without being anchored to clear objectives or stakeholder priorities.

My role is to put strategy at the centre of the process, defining what the copy should achieve, who it needs to influence, and how it should align with broader business goals. When style and strategy are connected, communications stop being background noise and start becoming an asset that builds authority and drives results.

I’ve been writing professionally since 2008, when I began my career as a freelance journalist, writing for local and national news publications in Scotland. Those early years sharpened my research skills and gave me a grounding in human-led storytelling and fact checking.

In 2011, I founded an education website that grew into a recognised resource before being acquired in 2021. Building a business around digital marketing strategy taught me how copywriting connects directly to commercial outcomes.

In 2013, I launched Brand New Copy. Over the last decade, I’ve worked with global brands across energy, sustainability, technology, and finance – industries where precision and credibility matter most. Today, from my studio in Edinburgh, I act as a consultancy partner for global brands that need messaging with measurable impact.

Over the past decade, I’ve been trusted to deliver high-stakes projects for global brands, agencies, and Fortune 500 companies. Since 2013, I’ve completed more than 700 projects, built long-term partnerships with leading creative agencies, and maintained an 85% client return rate.

My work has been recognised with several awards, including Copywriting Service of the Year 2025/26 (Scotland Prestige Awards), Copywriting Service of the Year 2025 (Client Service Excellence Awards), and Copywriting Business of the Year 2023/24 (Corporate LiveWire Global Awards).

Beyond recognition, what matters most is the trust of clients in sectors where precision and credibility are critical, from energy multinationals and financial institutions to SaaS innovators and global sustainability consultancies.

Every company has its own voice, audience, and goals. But the principles behind effective communication remain constant. At Brand New Copy, three values guide every project:

Precision

Every assignment begins with structure and strategy. From briefing frameworks to draft milestones, I make sure complex detail is handled with accuracy and consistency.

Partnership

I work as an extension of your team, aligning marketing, compliance, and leadership priorities. My role is to connect business objectives with communications that influence the right stakeholders.

Impact

Copy should achieve more than engagement. Whether it’s strengthening investor confidence, or demonstrating thought leadership, every deliverable is designed to achieve maximum impact.

I partner with organisations where precision and credibility are critical to success. These are often global companies, established corporates, and specialist consultancies operating in industries where communication has direct commercial impact.

My sector expertise spans:

• Energy – Multinationals, utilities, and infrastructure firms navigating regulation, innovation, and global transition.
• Sustainability – Brands and consultancies focused on CSR, ESG, and net zero commitments.
• Technology – SaaS providers, enterprise platforms, and digital innovators translating complexity into adoption.
• Finance – Institutions and professional services where trust, compliance, and authority define reputation.

I also work in collaboration with leading creative and marketing agencies, supporting their teams with specialist copywriting and messaging expertise on high-profile client projects.

Every client I take on receives the same commitment: a consultancy-led approach, rigorous process, and copy that supports wider strategic objectives. If your organisation needs communications handled with care, insight, and commercial focus, let’s begin the conversation.