Led by award-winning copywriter Jamie Thomson, Brand New Copy helps companies define their messaging, strengthen their positioning, and communicate with authority across every channel.

Unclear messaging creates friction at every level of a business. Sales teams default to features instead of value. Reports get treated as compliance documents rather than opportunities to build credibility. And campaigns blur into the background because the core story isn’t compelling enough.

When this happens, investors hesitate, customers disengage, and even the best strategies fail to connect.

At Brand New Copy, I put strategy before words. By defining your message first, I ensure every piece of copy strengthens your position and makes decision-making easier for the stakeholders who matter most.

At Brand New Copy, every engagement is built on three core principles: strategy first, deep sector expertise, and a proven process. Together, these ensure that your communications strengthen your brand and deliver measurable outcomes.

A Consultancy-led approach

Effective copy begins long before the first draft. I work with you to define business objectives, clarify audiences, and define the core messages that will form your communications. This strategy-first approach means every piece of writing is guided by purpose.

Sector-specific expertise

I specialise in industries where clarity and compliance are critical, including energy, sustainability, technology, and finance. With over a decade of experience in these fields, I bring the context, knowledge and sensitivity needed to speak credibly to investors, regulators, and customers alike.

A Proven process

My BNC Method™ ensures rigour and consistency across every project: Brief the Business Case; Frame the Funnel; Structure the Story; Manage the Messaging; Craft the Copy. This structured approach gives my clients confidence that their message will be handled with the same precision and professionalism every time.

My copywriting services are designed as part of a wider strategy. Whether you’re defining a new market position, or building authority in your sector, each service is an extension of the same consultancy-led approach.

Website Copywriting

Your website copy needs to balance style with persuasion, making complex offerings simple to understand and compelling to act on. It should guide visitors through your value proposition with ease, building trust and encouraging them to take the next step.

White Papers

White papers demonstrate authority, showcase research, and provide a clear role in your broader marketing and sales strategy. They act as long-term assets that generate leads, strengthen positioning, and offer your audience genuine value.

Annual Reports

Reports are an opportunity to build investor confidence and showcase your achievements in a way that strengthens your corporate reputation. They also create a transparent narrative that communicates progress and future direction.

Case Studies

By combining interviews with sharp messaging, I create narratives that demonstrate your value and credibility. Each study highlights the challenges and measurable outcomes that prove the effectiveness of your work.

Every project follows a structured methodology that ensures consistency and measurable impact. The BNC Method™ is a five-part process designed to move from business objectives to copy that delivers results.

1. Brief the Business Case – Define objectives, audiences, and success criteria.

2. Frame the Funnel – Map messaging to the customer journey and stakeholder priorities.

3. Structure the Story – Develop core narratives that align with strategy.

4. Manage the Messaging – Ensure clarity, consistency, and alignment across channels.

5. Craft the Copy – Develop polished, persuasive writing that delivers outcomes.

The value of this process is in the confidence it gives my clients. Complex projects become structured, competing priorities are aligned, and stakeholders understand the messages being communicated. It’s a framework that reduces uncertainty and ensures every piece of copy supports your wider strategy.

Over the past decade, Brand New Copy has built a reputation for strategy and results. That reputation has been recognised by industry bodies and reflected in the long-term partnerships I’ve built with clients.

In 2025, Brand New Copy was named Copywriting Service of the Year by both the Client Service Excellence Awards and the Scotland Prestige Awards, following a consecutive win at the Prestige Awards in 2024.

Beyond the awards, what matters most is the trust of the companies I work with. Since 2013, I’ve completed more than 700 projects, worked with some of the UK’s leading creative agencies, and maintained an 85% client return rate.

Vercity (formerly HCP), was established in 1997 as a specialist healthcare PFI (Private Finance Initiative) and PPP (Public-Private Partnership) developer. This project was a collaboration between Brand New Copy and Edinburgh creative agency, Elastic.

I was engaged to write two consecutive annual reports for Bapco Energies, helping communicate the company’s performance and progress in a clear and accessible way for a broad audience of stakeholders, including investors, government entities, and the general public.

Payoneer is a global fintech company offering cross-border payment solutions to businesses and professionals in over 190 countries. Its platform serves a broad audience, from eCommerce sellers to freelancers and enterprise clients. I was brought in by Leeds-based agency Engage Interactive to support Payoneer’s content marketing efforts.

I wrote a white paper report, Data and AI Skills in Scotland: Closing the Gap for a Promising Economic Future for The Data Lab, helping showcase Scotland’s leadership and innovation in data and AI.

Brand New Copy works with industry leaders to turn complex information into communications that strengthen market position, build trust, and deliver measurable impact.