The Client
Client Summary
LOTE Agency is a Melbourne-based multicultural communications agency dedicated to helping organisations reach and engage diverse communities with authenticity and respect. With deep cultural insight and creative expertise, they bridge language and cultural gaps so vital messages connect and resonate across Australia’s many communities.
Brief Summary
The LOTE Agency has outgrown its brand after 25 years. It’s now time to evolve the brand to connect with a growing corporate DIEB audience.
The Solution
brandkinders Hannes and Amanda developed a future-fit brand positioning and crafted a new brand identity. Built on strategic and creative rigour, the new brand is designed to be recognised, clear, credible, and future-focused — giving LOTE Agency the platform it needs to stand out, engage meaningfully, and scale its impact with confidence.
LOTE Agency
Bella Borello
Marketing and Partnerships Lead
“Super thrilled to have had the chance to work with brandkind. I could not recommend working with Hannes more highly. He brought so much dedication and knowledge to this project. From the initial pitch/ quoting process to final deliverables, he was an absolute star.
Amanda is a fantastic designer, she delivered concepts beyond our expectations. We actually cannot wait to launch this brand!”
brandkinder
Hannes Zirknitzer
Brand Strategist
Leading Brand Strategist with 10+ years creating integrated strategies for products, places and organisations. Creates value by linking commercial acumen and creativity, understanding what clients need to advance their businesses. Driven by curiosity and impact, Hannes connects people to brands through designed experiences, spaces and strategic communications.
