Growth Systems Architect
SEO strategist and digital operator specialising in high-impact traffic systems, marketplace development, and scalable acquisition infrastructure. Two decades of building what works.
What I Do
I don't chase algorithms. I build infrastructure that acquires customers systematically, year after year.
Technical SEO, content systems, and link acquisition strategies that build sustainable organic traffic. Not quick fixes — infrastructure that scales.
End-to-end marketplace strategy and build. From niche e-commerce to talent platforms — designed for network effects and defensibility.
The systems underneath growth: analytics, automation, content pipelines, and technical architecture that lets you scale without breaking.
Track Record
Numbers from real businesses I've built and scaled.
Portfolio
Live businesses and platforms I've built, own, or operate.
Growth & SEO
Performance SEO agency delivering systematic organic growth for businesses that need to scale acquisition without paid dependency.
Context-first media and publishing infrastructure. Content systems designed for search visibility and audience development.
Marketplaces & Platforms
iGaming recruitment and talent intelligence platform. Reshaping how the gambling industry discovers and hires talent.
Global tropical fish marketplace connecting breeders, importers, and collectors. Vertical marketplace with complex logistics.
Other Ventures
Background
I've spent two decades building digital businesses — not advising on them, not consulting, building them. From the ground up. With my own money. Learning what actually works when there's no safety net.
That background shapes how I think about growth. I don't chase tactics or algorithm updates. I build systems — technical infrastructure, content machines, and acquisition engines that compound over time.
My SEO work isn't about rankings for rankings' sake. It's about building defensible organic traffic that reduces dependency on paid channels and creates real business value.
Scottish roots. Global execution. I operate from Glasgow, Barcelona, Dubai, and Parma — wherever the work takes me. The portfolio spans marketplaces, media, e-commerce, fintech, and infrastructure.
The through-line across all of it: building things that last.
Get In Touch
Whether you need SEO strategy, want to explore a partnership, or have a marketplace idea — I'm interested in conversations with serious operators.
Or connect on social