Frequently Asked Questions

Bootstrap Creative is a B2B marketing consultancy specializing in Google Ads management, HubSpot CMS development, and AI search visibility (AEO) for manufacturers and industrial service providers. We help these businesses turn their websites into a reliable source of Requests for Quotes (RFQs).

Book the free 30-minute strategy call. I’ll ask about your business and review your website and any existing Google Ads or HubSpot setup live, then tell you what I’d fix first, second, and third. No cost, no obligation. Book a Free Strategy Call

Jake Lett is the founder of Bootstrap Creative, an experienced B2B marketing consultant specializing in Google Ads, HubSpot, and AI search visibility for industrial companies. Clients work directly with Jake, not an account manager.

We specialize in industrial B2B: manufacturers (CNC machining, industrial equipment, environmental systems, metal fabrication, building materials OEMs) and industrial service providers whose customers are manufacturing or industrial facilities (industrial staffing, flooring and coatings, equipment installation and maintenance, and similar). We do not work with e-commerce, B2C, or generic professional services.

As a solo consultant, I personally handle all strategy and implementation, ensuring direct access to an experienced professional. This often results in more agile, personalized service and typically more cost-effective solutions compared to large agencies, without sacrificing expertise.

Yes. Beyond HubSpot development and Google Ads management, I also offer AI search visibility (AEO), so manufacturers get cited correctly when buyers ask ChatGPT, Perplexity, or Gemini for a supplier, plus SEO, conversion rate optimization (CRO), and digital marketing audits.

We primarily offer fixed-price bids for smaller projects and flat project fees with a defined scope of work for larger engagements. For larger projects without a clear scope, we offer a paid project discovery service to define the roadmap and provide an accurate cost estimate upfront. This ensures transparency and no surprise hourly billing.

One-time projects typically run $1,000 to $3,000 (Quote Cart installs, AEO Sprints, digital marketing audits). Ongoing retainers run $950 to $6,000 a month, most clients landing in the $1,250-$3,000 range, depending on ad spend and scope. Exact pricing depends on the specific engagement.

No annual contracts. The Google Ads 90-Day Pilot runs three months by design, standard retainers are month-to-month after that, and the Fractional Marketing Director engagement has a 6-month minimum. Website and one-time projects are flat-fee, with no ongoing commitment required.

One-time fees under $5,000 are billed upfront, in full. Fees of $5,000 or more can be split: half upfront, half due 30 days later. Ongoing retainers are billed monthly.

Our quotes typically include the design phase, development phase, project management, and content creation (if applicable). Ongoing maintenance can be discussed as a separate engagement.

Yes. If something isn’t working, tell me and we’ll work it out together, whether that means revisions, adjusted scope, or a partial refund depending on where the engagement stands. I stand behind the work, and you won’t get ignored if you’re unhappy.

We provide custom HubSpot CMS development, flexible module design, theme customization, website audits, and integration with third-party tools. Our goal is to help you leverage HubSpot for optimal marketing and sales performance.

Yes, we specialize in migrating websites from platforms like WordPress to HubSpot CMS. We ensure your design, SEO equity, and content are carefully transitioned while taking full advantage of HubSpot’s advanced features and drag-and-drop capabilities.

Absolutely. We can modernize your site design, improve navigation, and enhance its overall professionalism and mobile-friendliness within the HubSpot platform.

Yes, we offer customized training sessions to empower your team with the knowledge and skills needed to effectively use HubSpot.

Our Google Ads services include in-depth keyword research, compelling ad creation, precise audience targeting, ongoing campaign optimization, conversion tracking, and detailed monthly performance reports. We focus on generating high-quality B2B leads, billed as a flat monthly management fee, never a percentage of ad spend.

We focus on intent-driven keywords, negative keyword lists, and precise audience targeting. By understanding the complex B2B buying cycle, we filter out irrelevant consumer traffic and attract buyers who are actively searching for your specific machinery, components, or professional services.

We continuously analyze and refine campaigns to maximize return on investment (ROI), measured by qualified RFQs and cost per RFQ, not clicks or impressions.

Yes. Beyond Google Ads, I manage Microsoft/Bing Ads, LinkedIn Ads, and OpenAI/ChatGPT Ads, often layered onto an existing Google Ads account as budget allows.

Our SEO services include keyword research and strategy, on-page optimization, local SEO, content strategy, and continuous performance tracking to improve your search rankings and drive organic traffic.

Yes. AEO (Answer Engine Optimization) makes sure ChatGPT, Perplexity, and Gemini cite your company correctly when a buyer asks for a supplier in your category. It’s a one-time $3,000 Sprint (audit, schema markup, tracked prompts, knowledge blocks) with an optional $500/month add-on for ongoing monitoring and reporting.

SEO is a long-term strategy, and significant results typically appear within 3-6 months, though some improvements can be seen sooner. We focus on sustainable strategies for lasting impact.

CRO involves identifying areas of improvement on your website and running A/B split tests to increase the percentage of visitors who complete a desired action, such as filling out a form or making a purchase.

Yes. The best starting point is actually the free 30-minute strategy call, where I review your site and ad account live and tell you what to fix first. From there, if an account needs deeper digging than 30 minutes allows, I offer a paid Digital Marketing Audit as a follow-on step.