精益数据分析

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• Many companies claim they’re data-driven. Unfortunately, while they embrace the data part of that mantra, few focus on the second word: driven. If you have a piece of data on which you cannot act, it’s a vanity metric. If all it does is stroke your ego, it won’t help. You want your data to inform, to guide, to improve your business model, to help you decide on a course of action. Whenever you look at a metric, ask yourself, “What will I do differently based on this information?” If you can’t answer that question, you probably shouldn’t worry about the metric too much. And if you don’t know which metrics would change your organization’s behavior, you aren’t being data- driven. You’re floundering in data quicksand. Consider, for example, “total signups.” This is a vanity metric. The number... (查看原文)

  M. Tong 6赞 2013-08-28 16:50:26

• 一家电商公司关注的重要指标如下： * 转化率：访客中发生购买行为的比例。 * 年均购买率：每位买家的年均购买次数。 * 平均购物车大小：买家下单时平均每单的钱数。 * 弃买率：买家开始购买流程后放弃购买的比例。 * 客户获取成本：获一位客户所需的平均成本。 * 平均每位客户营收：平均每位客户终其一生在该网店消费的总金额。 * 导入流量最多的关键字 * 热门搜索词：既包括能带来营收的词汇，也包括没能带来任何结果的词汇。 * 推荐引擎有效性：买家将推荐商品加入购物车的可能性。 * 病毒性：口碑，以及平均每个访问量带来的分享次数。 * 邮件列表有效性：邮件中链接的点击率，以及招揽回头客的能力。 (查看原文)

  透明 1 回复 4赞 2017-11-16 20:32:56

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