The results

An integrated activity approach delivered steady growth in visibility, engagement and audience reach. LinkedIn activity showed consistent performance throughout the year, with clear spikes aligned to press activity. Website traffic remained strong, with increases in new users and engagement following media releases. Earned media coverage in titles such as Energy Voice, The Press & Journal, OEUK and Aberdeen & Grampian Chamber of Commerce reinforced AquaTerra’s credibility and supported growing recognition within the sector.

Collectively, this activity positioned AquaTerra as a trusted provider of construction, maintenance and inspection services to the global energy sector.  Subsequently, across the 12 months Aquaterra experienced growth in their international audience and increased enquiries about AquaTerra’s products and services. 

Key results at a glance (Jan 2025 - Nov 2025)

How we got there

A year-long programme of PR, digital marketing and brand activity ensured AquaTerra’s key announcements reached target industry audiences through earned media and owned channels. Press coverage was secured across sector-specific print and digital titles, supported by a consistent LinkedIn programme that amplified the major announcements as well as wider brand storytelling.

Prior to the execution of this strategic content, we refreshed AquaTerra’s website to ensure it was fit for purpose before driving an increase in traffic to it from the campaigns. Messaging was refined to improve clarity and consistency, creating a stronger platform for engagement.  Brand cut through was further increased through strategically important industry event participation, industry award submissions and securing lead sponsorship of the Decom Awards ceremony, including a speaking opportunity and on-site branding.

Top performing post results: