The brief
As Scottish-based engineering specialists, Brimmond expanded their operations into the Middle East, they needed to raise awareness of their regional presence and rental capability among key energy audiences. With Brimmond also exhibiting at ADIPEC, one of the region’s largest energy events, there was a clear opportunity to build awareness on social media. 

The Result
Bold St delivered a phased paid social strategy designed to reach relevant energy companies with precision targeting and tailored messaging. Phase one focused on promoting Brimmond’s Middle East base and HPU rental fleet. With a £350 spend on LinkedIn, the ad achieved 627,553 impressions, 1.74% click-through rate (CTR) and 10,890 website visits to their HPU landing page, clearly demonstrating demand for their rental capability. With the industry benchmark for CTR sitting at 0.40%, this result significantly outperformed expectations and demonstrated strong demand for Brimmond’s rental capability. 

Phase two amplified Brimmond’s presence at ADIPEC, targeting attendees and those who may not have connected at the event, delivering 861,976 impressions, 0.89% CTR and 7,167 website visits to their Middle East landing page, expanding the impact of the event well beyond the show floor on a £300 spend. 

How we got there

This phased approach ensured sustained visibility, efficient media spend and measurable growth in a new target region. This increased visibility has since led to direct enquiries and qualified leads across Brimmond’s Middle East fleets. Bold St continues to support Brimmond with a third phase focused on use-case messaging to drive continued growth in the Middle East.