Email Newsletters? I know, kind of old school.
But there’s a reason they’ve been a central part of professional services marketing for so long: They work.
They keep you visible, they showcase your expertise, and they build trust – the three essential elements for effective professional services marketing.
Over the past 20+ years, I’ve shown more than 1,000 independent professional service providers how to develop customized, high-quality, effective email newsletters that become the foundation of their marketing.
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Failure Is an Option
July 16, 2026
Today’s brain teaser: Can you think of an activity that… #1. Can’t be unlearned. #2. Does not require understanding how it works to be proficient at. #3. Is easy to teach by demonstrating, but impossible to teach by simply talking about. If you said sex, I’m going to give you partial credit. But no, the answer I am looking for is riding a bicycle. Once mastered, it’s known by you forever. But no matter how good you become at doing it, you can’t transfer that knowledge to another person verbally. […] Click to read more…
