{"@attributes":{"version":"2.0"},"channel":{"title":"Vendilli Digital Group | Blog","link":"https:\/\/blog.vendilli.com","description":"The Vendilli Digital Group blog shares thoughts, ideas, best practices and more on topics related to web design, HubSpot, inbound marketing, and SEO.","language":"en","pubDate":"Fri, 07 Aug 2026 14:04:31 GMT","item":[{"title":"The 7 Sins of Marketing","link":"https:\/\/blog.vendilli.com\/the-7-sins-of-marketing","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/the-7-sins-of-marketing\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-7SinsOfMarketing.png\" alt=\"Graphic titled &quot;The 7 Sins of Marketing&quot; showing a man in a business suit holding up a red devil character in one hand and a white angel character in the other against a dark background.\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span style=\"color: #1d1c1d;\">I\u2019ve spent over 20 years in marketing, and thousands of hours helping customers solve complicated (and sometimes simple) business problems and after all of this time, here are the top 7 confidence destroyers I see in marketing programs. <\/span><\/p>","category":["Inbound Marketing","AI"],"pubDate":"Fri, 07 Aug 2026 14:01:00 GMT","author":"cathy@vendilli.com (Cathy Cordova)","guid":"https:\/\/blog.vendilli.com\/the-7-sins-of-marketing"},{"title":"The Grill Spatula and the Butter Knife","link":"https:\/\/blog.vendilli.com\/the-grill-spatula-and-the-butter-knife","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/the-grill-spatula-and-the-butter-knife\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-TheGrillSpatulaAndButterKnife-.png\" alt=\"The Grill Spatula and the Butter Knife\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>One of our designers was celebrating a birthday last month and our team got a big, beautiful cake, both cheesecake and chocolate, for the occasion. <\/span><\/p> \n<p><span>It was 3 pm, everyone was ready for an afternoon dessert pick-me-up. We gazed at the sweet goodness sitting atop the communal table. Plates were passed out, forks were readily available, but when it was time to actually cut the cake, all we could find in the kitchen was a grill spatula and a butter knife. Pic for evidence.<\/span><\/p>","category":["Branding & Strategy","AI","Messaging","Business Storytelling"],"pubDate":"Tue, 21 Jul 2026 13:12:39 GMT","author":"tara@vendilli.com (Tara Darazio)","guid":"https:\/\/blog.vendilli.com\/the-grill-spatula-and-the-butter-knife"},{"title":"Why Execution Alone Doesn\u2019t Drive Marketing Results","link":"https:\/\/blog.vendilli.com\/why-execution-alone-doesnt-drive-marketing-results","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/why-execution-alone-doesnt-drive-marketing-results\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-WhyExecutionAloneDoesntDriveMarketingResults.png\" alt=\"Why Execution Alone Doesn\u2019t Drive Marketing Results\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p style=\"color: #7f7f7f; background-color: #ffffff;\">&nbsp;<\/p> \n<p><span>A customer sits down in a restaurant and says, <\/span><span>\u201cI\u2019m hungry. Bring me food.\u201d<\/span><\/p> \n<p><span>An inexperienced waiter might take a guess and bring the finest steak. A seasoned waiter asks questions before making a recommendation.<\/span><\/p> \n<ul> \n <li> <p><span>What are you in the mood for?<\/span><\/p> <\/li> \n <li> <p><span>Any dietary restrictions?<\/span><\/p> <\/li> \n <li> <p><span>Is this a quick lunch or a special occasion?<\/span><\/p> <\/li> \n<\/ul> \n<p><span>The difference isn\u2019t knowledge of the menu. Both waiters know the menu.<\/span><\/p> \n<p><span>The difference is understanding that the right solution can\u2019t be prescribed until the problem is properly understood.<\/span><\/p> \n<p style=\"font-weight: bold;\">Marketing is no different.<\/p>","category":["Branding & Strategy","Inbound Marketing"],"pubDate":"Wed, 08 Jul 2026 17:38:53 GMT","author":"danielle@vendilli.com (Danielle Matthews)","guid":"https:\/\/blog.vendilli.com\/why-execution-alone-doesnt-drive-marketing-results"},{"title":"Every Sales Rep\u2019s Dream: The Self Updating CRM","link":"https:\/\/blog.vendilli.com\/every-sales-reps-dream-the-self-updating-crm","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/every-sales-reps-dream-the-self-updating-crm\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-SelfUpdatingCRMs.png\" alt=\"Every Sales Rep\u2019s Dream: The Self Updating CRM\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p style=\"color: #7f7f7f; background-color: #ffffff;\">&nbsp;<\/p> \n<p><span>I\u2019ve been on a lot of sales teams, I work with a lot of sales teams, and I head up our sales team over here at Vendilli. I\u2019d argue that it\u2019s safe to say I\u2019ve been around the challenges reps and managers face when it comes to pipeline health, completed CRM, etc.<\/span><\/p> \n<p><span><span style=\"font-weight: bold;\">For most leaders and reps that I talk to, the main headache that causes other headaches is the completeness of key fields in their CRM.<\/span> These might be on a contact, a company, a deal, a lead, who knows!<\/span><\/p>","category":["RevOps","Sales"],"pubDate":"Tue, 30 Jun 2026 17:29:37 GMT","author":"micah@vendilli.com (Micah Van Rijs)","guid":"https:\/\/blog.vendilli.com\/every-sales-reps-dream-the-self-updating-crm"},{"title":"Successful crisis management continues even after the bleeding stops","link":"https:\/\/blog.vendilli.com\/successful-crisis-management-continues-even-after-the-bleeding-stops","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/successful-crisis-management-continues-even-after-the-bleeding-stops\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-SuccessfulCrisisManagementContinuesAfterBleedingStops.png\" alt=\"Successful crisis management continues even after the bleeding stops\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p style=\"color: #7f7f7f; background-color: #ffffff; font-weight: normal;\"><span style=\"color: #000000;\">At Vendilli, we have nearly 25 years of experience helping organizations communicate their value to customers, clients, and key stakeholders. <\/span><\/p> \n<p style=\"color: #7f7f7f; background-color: #ffffff; font-weight: normal;\"><span style=\"color: #000000;\">Unfortunately, that type of support sometimes comes in the form of crisis management. <\/span><\/p> \n<p style=\"color: #7f7f7f; background-color: #ffffff; font-weight: normal;\"><span style=\"color: #000000;\">In fact, we typically handle about a dozen crises a year. Most of them (thankfully) you never read nor hear about. A few are so big they\u2019re all over the news. <\/span><\/p> \n<p style=\"color: #7f7f7f; background-color: #ffffff;\"><span style=\"font-weight: normal; color: #000000;\"><span style=\"font-weight: bold;\">The annual PwC global crisis study revealed that 60% to 80% of all crises are predictable, depending on the industry<\/span>. <span style=\"font-weight: bold; color: #cb3134;\">Statistics from the Small Business Administration indicate 40% of small businesses will not survive a disaster because they aren\u2019t sufficiently prepared.\u202f<\/span><\/span><\/p> \n<h2>Table of Contents<\/h2> \n<ul> \n <li> <p><a href=\"#being-unprepared\">The High Cost of Being Unprepared<\/a><\/p> <\/li> \n <li> <p><a href=\"#three-phases\">The Three Phases of Crisis Management<\/a><\/p> <\/li> \n <li> <p><a href=\"#stopgap\">The Trap of \"Stopgap\" Crisis Response<\/a><\/p> <\/li> \n <li> <p><a href=\"#whack-a-mole\">Playing Media \"Whack-A-Mole\"<\/a><\/p> <\/li> \n <li> <p><a href=\"#reputation\">Reputation Isn't a Matter of Luck<\/a><\/p> <\/li> \n<\/ul>","category":["Strategic Communications","Crisis Communications"],"pubDate":"Tue, 09 Jun 2026 13:03:10 GMT","guid":"https:\/\/blog.vendilli.com\/successful-crisis-management-continues-even-after-the-bleeding-stops"},{"title":"The Dramatic Shift of Sales","link":"https:\/\/blog.vendilli.com\/the-dramatic-shift-of-sales","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/the-dramatic-shift-of-sales\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-TheDramaticShiftOfSales.png\" alt=\"The Dramatic Shift of Sales\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>I've spent a lot of time in rooms with business owners who still picture a great salesperson as someone who can talk anybody into anything. Someone with a big personality, thick skin and zero fear of rejection. And honestly, for a long time, that worked.<\/span><\/p>","category":["Lead Scoring","AI","Sales"],"pubDate":"Tue, 02 Jun 2026 16:27:33 GMT","author":"john@vendilli.com (John Caruso)","guid":"https:\/\/blog.vendilli.com\/the-dramatic-shift-of-sales"},{"title":"The Tradeoff We Don\u2019t Talk About in More Efficient Systems","link":"https:\/\/blog.vendilli.com\/the-tradeoff-we-dont-talk-about-in-more-efficient-systems","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/the-tradeoff-we-dont-talk-about-in-more-efficient-systems\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-TheTradeoffWeDon%E2%80%99tTalkAboutInEfficientSystems.png\" alt=\"The Tradeoff We Don\u2019t Talk About in More Efficient Systems\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>Having two kids in travel hockey means I\u2019m constantly on the go, which also means we eat out more than I\u2019m proud of.<\/span><\/p>","category":["Messaging","Business Storytelling"],"pubDate":"Tue, 26 May 2026 16:23:59 GMT","author":"danielle@vendilli.com (Danielle Matthews)","guid":"https:\/\/blog.vendilli.com\/the-tradeoff-we-dont-talk-about-in-more-efficient-systems"},{"title":"What coaching has taught me about creative communications","link":"https:\/\/blog.vendilli.com\/what-coaching-has-taught-me-about-creative-communications","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/what-coaching-has-taught-me-about-creative-communications\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-CoachingAndCreativeCommunications.png\" alt=\"What coaching has taught me about creative communications\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>Every time I log into LinkedIn, I see posts that start with, \u201cWhat [insert random life event here] taught me about B2B sales,\u201d or something along those lines. Even Fernando Mendoza, Heisman Trophy winner and CFB National Champion, <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/fernando-mendoza-berkeley_monday-night-my-teammates-and-i-had-the-share-7419857154511327232-1lGv\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABZZFFQBxPKrSC-eSvQEOlbowletmoL_z9M\"><u><span style=\"color: #1155cc;\">hopped on the trend<\/span><\/u><\/a><span> back in January. <\/span><\/p>","category":["Web Design","Content Marketing","Social Media","Strategic Communications"],"pubDate":"Fri, 15 May 2026 12:09:53 GMT","author":"maggie@vendilli.com (Maggie Lewis)","guid":"https:\/\/blog.vendilli.com\/what-coaching-has-taught-me-about-creative-communications"},{"title":"How to Choose a B2B Inbound Marketing Agency","link":"https:\/\/blog.vendilli.com\/how-to-choose-a-b2b-inbound-marketing-agency","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/how-to-choose-a-b2b-inbound-marketing-agency\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/opt-2.png\" alt=\"How to Choose a B2B Inbound Marketing Agency\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>Inbound lead generation is on your goal list for this year. How do you find a B2B inbound marketing agency to help you accomplish this? You\u2019ve gone to Google and you were presented with tons of options, but no\u2026 direction. What agency is the right fit for you? We can help.<\/span><\/p>","category":"Inbound Marketing","pubDate":"Tue, 12 May 2026 15:26:49 GMT","author":"micah@vendilli.com (Micah Van Rijs)","guid":"https:\/\/blog.vendilli.com\/how-to-choose-a-b2b-inbound-marketing-agency"},{"title":"Studio V: Classic Editor vs. Editor 2.0","link":"https:\/\/blog.vendilli.com\/studio-v-classic-editor-vs.-editor-2.0","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/blog.vendilli.com\/studio-v-classic-editor-vs.-editor-2.0\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/blog.vendilli.com\/hubfs\/VDG-Blog-ClassicEditorvsEditor2.0.png\" alt=\"Studio V: Classic Editor vs. Editor 2.0\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p><span>Have you ever had a love-hate relationship with someone or something? I know I have. I proudly stand behind our product and the work we've put into it, but there have definitely been parts of <a href=\"https:\/\/www.vendilli.com\/cost-effective-website-design\">Studio V<\/a> that were less than ideal. And hey, that's okay. Not everything is perfect.<\/span><\/p> \n<p><span>If the development of our small business web design platform has learned anything from our other services, it's that <span style=\"font-weight: bold;\">ongoing optimization is a major key to success<\/span>. <em>Test, deploy, analyze, iterate, repeat.<\/em> That's the name of the game in just about every aspect of life, including our website builder, Studio V.<\/span><\/p>","category":"Web Design","pubDate":"Thu, 07 May 2026 13:43:52 GMT","author":"brandon@vendilli.com (Brandon Dillon)","guid":"https:\/\/blog.vendilli.com\/studio-v-classic-editor-vs.-editor-2.0"}]}}