{"@attributes":{"version":"2.0"},"channel":{"title":"The Mobilizer","link":"https:\/\/blog.kargo.com","description":"Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.","language":"en","pubDate":"Wed, 17 Jun 2026 19:27:47 GMT","item":[{"title":"H2 2026: New Holiday Season. New Playbook.","link":"https:\/\/blog.kargo.com\/h2-2026-commerce-predictions","description":"
\n \"H2 <\/a> \n<\/div> \n

As we head into H2\u201926, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the data revealed from H2\u201925, and what it means for how brands should approach the months ahead.<\/span><\/p>","pubDate":"Wed, 17 Jun 2026 19:27:47 GMT","guid":"https:\/\/blog.kargo.com\/h2-2026-commerce-predictions"},{"title":"Chatgpt is where your consumers are. now kargo puts you there, too.","link":"https:\/\/blog.kargo.com\/chatgpt-ads-kargo-integration","description":"

\n \"Chatgpt <\/a> \n<\/div> \n

Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We\u2019re thrilled to announce that we\u2019ve become a technology partner supporting advertising in ChatGPT. Advertisers using Kargo can now advertise in ChatGPT through the tools and workflows they already use.

<\/span><\/p>","pubDate":"Mon, 15 Jun 2026 18:12:53 GMT","guid":"https:\/\/blog.kargo.com\/chatgpt-ads-kargo-integration"},{"title":"Meta\u2019s Performance Marketing Summit 2026: What Marketers Need to Know","link":"https:\/\/blog.kargo.com\/metas-performance-marketing-summit-2026-what-marketers-need-to-know","description":"

\n \"Meta\u2019s <\/a> \n<\/div> \n

Meta\u2019s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta\u2019s systems take on more of the optimization, personalization, and shopping experience, the quality of advertiser inputs is becoming a major competitive advantage.<\/span><\/p>","pubDate":"Wed, 27 May 2026 14:14:45 GMT","guid":"https:\/\/blog.kargo.com\/metas-performance-marketing-summit-2026-what-marketers-need-to-know"},{"title":"The Creative Advertising Technologies Landscape, Q2 2026","link":"https:\/\/blog.kargo.com\/creative-determines-medias-performance-forrester-report","description":"

\n \"The <\/a> \n<\/div> \n

Creative Determines Media\u2019s Performance: <\/strong>Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm<\/span><\/em><\/p>","pubDate":"Tue, 26 May 2026 20:16:15 GMT","guid":"https:\/\/blog.kargo.com\/creative-determines-medias-performance-forrester-report"},{"title":"Performance, Speed, and Trust - Imagine the Possibilities","link":"https:\/\/blog.kargo.com\/performance-speed-and-trust-imagine-the-possibilities","description":"

\n \"Performance, <\/a> \n<\/div> \n

There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes.<\/span><\/p>","pubDate":"Fri, 15 May 2026 14:48:42 GMT","guid":"https:\/\/blog.kargo.com\/performance-speed-and-trust-imagine-the-possibilities"},{"title":"As AI Grows, So Do Sustainability Concerns","link":"https:\/\/blog.kargo.com\/as-ai-grows-so-do-sustainability-concerns","description":"

\n \"As <\/a> \n<\/div> \n

In July 2024, I published a Kargo blog post titled \u201c<\/span>AI Is Hot. Literally.<\/span><\/u><\/a>\u201d In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the post was published,<\/span>2024 was on pace to beat 2023 as the hottest year on record<\/span><\/u><\/a>. June 2024 marked the 13<\/span>th<\/sup><\/span> month in a row to set YOY heat records. Now, two years later, AI is \u201chotter\u201d than ever in adtech and in everyday life, and the conversation about sustainability is just as important, if not even more so. So how do the 2024 stats stand up two summers later? And what can we, as advertisers, do about it?<\/span><\/p>","pubDate":"Tue, 28 Apr 2026 13:46:54 GMT","guid":"https:\/\/blog.kargo.com\/as-ai-grows-so-do-sustainability-concerns"},{"title":"Why Brands Miss the Moment on Social","link":"https:\/\/blog.kargo.com\/why-brands-miss-the-moment-on-social","description":"

\n \"Why <\/a> \n<\/div> \n

Originally featured in Advertising Week<\/em><\/a><\/p>","pubDate":"Mon, 13 Apr 2026 20:11:14 GMT","guid":"https:\/\/blog.kargo.com\/why-brands-miss-the-moment-on-social"},{"title":"Want Quality Outcomes? The Open Web Delivers","link":"https:\/\/blog.kargo.com\/want-quality-outcomes-the-open-web-delivers","description":"

\n \"Want <\/a> \n<\/div> \n

AI Search Reduces Open Web Impressions, But Increases Attentional Value<\/span><\/strong><\/p>","pubDate":"Wed, 25 Mar 2026 13:26:02 GMT","guid":"https:\/\/blog.kargo.com\/want-quality-outcomes-the-open-web-delivers"},{"title":"Enriching Product Catalogs for Social: Turning Hidden Signals into Performance","link":"https:\/\/blog.kargo.com\/enriching-product-catalogs-for-social","description":"

\n <\/a> \n<\/div> \n

Social Commerce Has Outgrown the Standard Product Feed<\/span><\/strong><\/h3> \n

Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of discovery and conversion where creative relevance, context, and credibility matter as much as price.<\/span><\/p>","pubDate":"Thu, 26 Feb 2026 21:15:43 GMT","guid":"https:\/\/blog.kargo.com\/enriching-product-catalogs-for-social"},{"title":"5 Things Brands Can Do with Agentic AI to Improve Programmatic","link":"https:\/\/blog.kargo.com\/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic","description":"

\n \"5 <\/a> \n<\/div> \n

Originally featured in ANA<\/a><\/p>","pubDate":"Tue, 03 Feb 2026 15:14:17 GMT","guid":"https:\/\/blog.kargo.com\/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic"}]}}