Digital marketing blog

Smart Metrics vs. Vanity Metrics

2024.12.04.

How to Measure True Digital Performance and Turn Data into Valuable Insights?

Why You Need a Strategic B2B Digital Marketing Agency

2024.11.19.

This article explores why partnering with a specialized agency is essential and how to succeed through five core pillars: data, strategy, performance, content, and creativity.

What makes a good ad video?

2024.04.19.

With this and the following series of articles, we would like to help advertisers understand how to go about producing the right video content and advertising.

New tightening of EU data protection legislation – Are you ready for change?

2023.10.11.

What is the Digital Marketing Act (DMA) and why is it important for businesses/advertisers in the digital space?

1st Party Data – How Does It Support Our PPC Ads?

2023.08.17.

A few years ago, the concept of "1st party data" burst into the public consciousness. But what exactly does this term mean?

Google Ads bidding strategies – which one should I choose?

2023.08.03.

The success of our Google ads largely depends on the bidding strategy we use. Learn more about it.

Digital guide for CEOs and CMOs

2023.07.17.

If, as a manager, you feel that you sometimes get lost in the terms and possibilities of digital marketing and are not sure you are making the right decisions because you lack the right knowledge, this article can make your future job much easier.

Talk to each other as B2B – The challenges of effective lead generation

2023.06.15.

WebMa online marketing agency has been involved in the success of many lead generation and e-commerce websites at project level and in the long term for more than 18 years.