Cities have always been centre for commerce, however, empowered by forces of globalization, neo l... more Cities have always been centre for commerce, however, empowered by forces of globalization, neo liberal political regime, new age information & communication technologies etc.; commercial culture has reached new heights today and make its ever so strong presence felt in our cities. From privatization of public realm to changing spatial order, we see manifestation of this culture in various manners. One such inescapable manifestation is, in form of outdoor advertisements. Today, spaces with absolutely no advertisements are becoming fewer. As a potential and often always present element, it is important to study how advertising impacts the city. This work is an attempt into examining the changing role of outdoor advertisements in shaping our experience of urban. It looks into the extent to which advertisements have become a part and parcel of our urban experience in various forms and what are its various effects. Along with secondary literature, a series of photo walk and illustration methods are used to observe the impact. The study essentially does not talk of the content in advertisements and their effects but only focuses on the fact of their physical occupation in city. This study makes a case for their presence in the city despite of certain disadvantages which need to be checked.
Cities have always been centre for commerce, however, empowered by forces of globalization, neo l... more Cities have always been centre for commerce, however, empowered by forces of globalization, neo liberal political regime, new age information & communication technologies etc.; commercial culture has reached new heights today and make its ever so strong presence felt in our cities. From privatization of public realm to changing spatial order, we see manifestation of this culture in various manners. One such inescapable manifestation is, in form of outdoor advertisements. Today, spaces with absolutely no advertisements are becoming fewer. As a potential and often always present element, it is important to study how advertising impacts the city. This work is an attempt into examining the changing role of outdoor advertisements in shaping our experience of urban. It looks into the extent to which advertisements have become a part and parcel of our urban experience in various forms and what are its various effects. Along with secondary literature, a series of photo walk and illustration methods are used to observe the impact. The study essentially does not talk of the content in advertisements and their effects but only focuses on the fact of their physical occupation in city. This study makes a case for their presence in the city despite of certain disadvantages which need to be checked.
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Drafts by Kabeer Arora