Thesis Chapters by Samah Abu Assab
Quality Function deployment in New Product Development
QFD was developed in Japan in 1966 as a result of extensive efforts to reach product development ... more QFD was developed in Japan in 1966 as a result of extensive efforts to reach product development based on originality and not imitation. The method was introduced as part of the total quality control (TQC) concept, as a method for new product development (Akao and Mazur 2003, p. 20). Nevertheless, the real starting point of QFD was in 1972 with the publication of an article by Mitsubishi Heavy Industry and Akao’s first publication in the monthly magazine Standardization and Quality Control (1972). However, it was not until the first book about QFD edited by Mizuno and Akao (1978) was published that the application of QFD increased in Japan (see Table 9 for the main milestones in QFD’s history). In 1975, the Japanese Society for Quality Control (JSQC) created the Computer Research Committee.29 This group dedicated the next 13 years to research on the method of QFD. Their final report in 1987 analysed the status of QFD applications in 80 companies in Japan (Akao and Mazur 2003, p. 22).
Books by Samah Abu Assab
Integration of Preference Analysis Methods into Quality Function deployment, 2012
Especially in industrial countries the portion of elderly people is growing in many societies. Th... more Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Papers by Samah Abu Assab
Studies in Classification, Data Analysis, and Knowledge Organization, 2009
Abstract In this paper, we compare two product design approaches, quality func-tion deployment (Q... more Abstract In this paper, we compare two product design approaches, quality func-tion deployment (QFD) and conjoint analysis (CA), on the example of mobile phones for elderly people as a target group. Then, we compare between our results and the results from former similar ...
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
Study 2 consists of the Pullman’s and Baier’s conjointQFD approaches and the CCSEQFD new approach... more Study 2 consists of the Pullman’s and Baier’s conjointQFD approaches and the CCSEQFD new approach. These approaches are tested on the example of the “smart home” for elderly people. The goal of study 2 is to further investigate these approaches adapted to elderly people and to compare their results directly and indirectly. This study is an extended empirical investigation for study 1 (Chapter 6) with adaptations measures to elderly people as explained in Section 5.3 and Section 5.5. In study 2 conversely to study 1, two levels of adaptations are taken into consideration: by the introduction of a new approach for elderly people and by adaptation measures taken within each approach. Additionally, the examples selected for the study “smart home” is also focused on the elderly and the features are relevant to them.
Studies in Classification, Data Analysis, and Knowledge Organization, 2010
Abstract The elderly people fraction is rapidly increasing in the industrialized countries. The a... more Abstract The elderly people fraction is rapidly increasing in the industrialized countries. The average life expectancy for many Europeans is now over 80, and by 2,020 around 25% of the population will be over 65. It is known that with ageing the behavior changes and body condition ...
Cases on Management and Organizational Behavior in an Arab Context
This case study sheds light on the disputable organizational and behavioral management issues whi... more This case study sheds light on the disputable organizational and behavioral management issues which occurred when one of the leading educational centers in the West Bank in Palestine began a process of downsizing. The case explores in a comprehensive approach the downsizing process that took place at the EDU-X Center in 2011 and its impact on the stakeholders of the organization before, during, and after one and a half years of the downsizing. The opinions, arguments, and reasons of top management's decision to downsize are presented as well as the opinions, arguments, and despair of the employees who survived, were laid off, or resigned. Based on the comprehensive model by Kammeyer-Mueller, Liao, and Arvey (2001), the case shows that the downsizing decision at EDU-X was inevitable and turned out to be the right decision. In conclusion, a number of recommendations are proposed to lessen the undesirable effects of the downsizing process for all stakeholders.
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
Study 1 consists of the Pullman’s and Baier’s conjointQFD approaches to be tested on the example ... more Study 1 consists of the Pullman’s and Baier’s conjointQFD approaches to be tested on the example of mobile phones for elderly people. The goal of the study is to investigate the two approaches exclusively on the target group of elderly people and to compare the direct results and convergent validities of the two conjointQFD approaches for elderly people. This study is a pre-test before presenting the new approach for elderly people and introducing the adaptations measures in study 2 in Chapter 7.
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
QFD was developed in Japan in 1966 as a result of extensive efforts to reach product development ... more QFD was developed in Japan in 1966 as a result of extensive efforts to reach product development based on originality and not imitation. The method was introduced as part of the total quality control (TQC) concept, as a method for new product development (Akao and Mazur 2003, p. 20). Nevertheless, the real starting point of QFD was in 1972 with the publication of an article by Mitsubishi Heavy Industry and Akao’s first publication in the monthly magazine Standardization and Quality Control (1972). However, it was not until the first book about QFD edited by Mizuno and Akao (1978) was published that the application of QFD increased in Japan (see Table 9 for the main milestones in QFD’s history). In 1975, the Japanese Society for Quality Control (JSQC) created the Computer Research Committee.29 This group dedicated the next 13 years to research on the method of QFD. Their final report in 1987 analysed the status of QFD applications in 80 companies in Japan (Akao and Mazur 2003, p. 22).
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
The common word used for elderly people is “seniors”. It originates from Latin and designates eld... more The common word used for elderly people is “seniors”. It originates from Latin and designates elderly people (e.g. Artho 1996, pp. 25-26). However, in this work, the term “seniors” will not be used because, according to the face-to-face interview and written questionnaire results conducted in the current work, it showed that most of the elderly people in the sample were not pleased with the term “seniors”. Therefore, the author will be using the term “elderly people” instead throughout this work.
Integration of Preference Analysis Methods into Quality Function Deployment, 2012
The compositional self-explicated (SE) method is one of the three main approaches used in marketi... more The compositional self-explicated (SE) method is one of the three main approaches used in marketing to measure the preference structures of respondents (Green and Srinivasan 1990, p. 9). Its main underlying idea is that it asks respondents directly about their preferences of a product and is based on an additive model (Hensel-Borner 2000, p. 15). The SE method is considered an alternative to the decompositional conjoint analysis method. In this section, an overview of the SE method is presented.
Introduction to the Integration of Preference Analysis Methods into QFD 2 1.3 Integration of Pref... more Introduction to the Integration of Preference Analysis Methods into QFD 2 1.3 Integration of Preference Analysis Methods into QFD for Elderly People 3 1.4 Goals and Structure of the Work 5 2 The Target Group: Elderly People 9 2.1 Overview of Elderly People 9 2.2 Demographical Development in Germany until 2060 11 2.2.1 Decreasing Birth Rates 2.2.2 Life Expectancy 2.2.3 Old-Age Dependency Ratio 2.2.4 Migration 2.3 The Socio-Economical Situations for Elderly People in Germany 16 2.3.1 Family and Household Structure 2.3.2 Economical and Purchasing Power of the Elderly Group in Germany 2.3.3 Health of Elderly People in Germany 2.3.4 Technology and Elderly People 2.4 Market Research Methods and Elderly People
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Thesis Chapters by Samah Abu Assab
Books by Samah Abu Assab
Papers by Samah Abu Assab