Jurnal Ilmu Komunikasi (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Katolik Indonesia Atma Jaya Yogyakarta), Jun 3, 2019
The purpose of this study is to analyze the use of digital technology and social networks in post... more The purpose of this study is to analyze the use of digital technology and social networks in post-returning female migrant workers' social entrepreneurship. This study uses a qualitative approach by conducting in-depth interviews, FGDs, and observations. The results show that digital technology and social networks have an important role in the process of developing entrepreneurship in the villages of origin of the migrant workers. Meanwhile, the challenges are the lack of technological infrastructure, capital circulation, and social marketing strategies in the rural area.
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