By adapting methods used to measure anxiety in physical employment interview, this study in the f... more By adapting methods used to measure anxiety in physical employment interview, this study in the first stage identifies levels of anxiety induced in a computer-mediated interview setting. In the second stage, the study examines the mediating role of practice interview process in reducing interview anxiety and explores the moderating effects of gender and prior work experience on the relationship between remote interview anxiety and performance outcome. It utilizes partial least squares structural equation modeling to test the direct and mediation effect based on 245 responses received from job aspirants. As in a physical interview, anxiety in a remote situation is related to one's level of preparation and perception of interviewing self-efficacy. The results reveal a significant positive effect of preparation satisfaction on self-efficacy perception of interview performance and significant negative effect of self-efficacy perception and preparation satisfaction on remote interview anxiety. Practiceinterview process significantly mediated the performance outcome; however, the moderating effect of gender and work experience was found to be insignificant. Practical implications: Findings from this study have far-reaching implications for educators and professionals working toward mitigating anxiety during the employment selection processes in computer-mediated setting.
By adapting methods used to measure anxiety in physical employment interview, this study in the f... more By adapting methods used to measure anxiety in physical employment interview, this study in the first stage identifies levels of anxiety induced in a computer-mediated interview setting. In the second stage, the study examines the mediating role of practice interview process in reducing interview anxiety and explores the moderating effects of gender and prior work experience on the relationship between remote interview anxiety and performance outcome. It utilizes partial least squares structural equation modeling to test the direct and mediation effect based on 245 responses received from job aspirants. As in a physical interview, anxiety in a remote situation is related to one’s level of preparation and perception of interviewing self-efficacy. The results reveal a significant positive effect of preparation satisfaction on self-efficacy perception of interview performance and significant negative effect of self-efficacy perception and preparation satisfaction on remote interview an...
Purpose The paper aims to study hotel owners’ perception of tourism in the five creative cities o... more Purpose The paper aims to study hotel owners’ perception of tourism in the five creative cities of India during the COVID-19 pandemic. Design/methodology/approach Semi-structured, in-depth interviews (N = 30) and participant observation were the methods used for collecting qualitative data. Data was analysed using content analysis. Findings The findings reveal the effect of tourism on the psyche of small and medium enterprise hotel owners. Factors contributing to this anxiety are unpreparedness for the crisis, cash flow problems, failure to be flexible in this crisis, inability to leverage hotel’s location and lack of hygiene habits. Research limitations/implications The research illustrated a systemic lack of knowledge and training in the unorganized hotel sector in India which if addressed, could assist the hotel owners and staff in building trust toward tourists and a positive attitude toward the crisis. Originality/value As the study analyses the unorganized hotel sector in the ...
The novel COVID-19 pandemic has left the global economy in shambles and is negatively affecting I... more The novel COVID-19 pandemic has left the global economy in shambles and is negatively affecting India’s economy across industries. In order to tide over the crisis, companies need to take swift and effective decisions. The present case study focuses upon Bengaluru-based online meat and seafood company Licious that is functioning contrary to the dire state of fast-moving consumer goods (FMCG) and e-commerce companies which have shrunk during the nationwide lockdown. To battle the crisis that ails the meat industry, Vivek Gupta, Founder of Licious, took swift decisions and communicated effectively that helped him to build and renew trust with his stakeholders. This case specially focuses upon the various crisis communication strategies adopted by Gupta to create an effective engagement and experience with his stakeholders.
Bram Stoker published Dracula (originally titled as Undead), his demonic Count, in 1897, whose cr... more Bram Stoker published Dracula (originally titled as Undead), his demonic Count, in 1897, whose creation and portrayal was inspired by obscure stories about Vlad V, called the Empaler, who ruled in the fifteenth century as Prince of Walachia (southern Rumania). As conceived and defined by Stoker, Dracula entered western culture as the first and only historically grounded literary vampire and within decades shaped the image and identity of vampire species for the whole century. Dracula was an archetype, a standard, a scriptural patriarch of all vampires. Raised from the fertile soil of Eastern-European folklore, the home of the vampire lore, Stoker's Dracula went on to live as the most famous undead, outliving his creator and transcending his original life through a steady succession of cinematic and literary adaptations and incarnations that made him the most pervasive icon of western (Anglo-American) cinema and forever marked Transylvania as the land of the vampires. Stoker, through the text, intended to focus on revealing the dominant issues surrounding identities and boundaries during the late nineteenth century and early twentieth century. By constructing this marked "other," the genre of Vampire fiction worked as a tool in divulging preconceived stereotypes of non-British peoples, which likewise helped in honing British society's perception of itself and corroborated their desire of keeping itself placed on a pedestal. Over the years, Dracula's monolithic rule has been overthrown by a new generation of morally ambiguous, sympathetic vampires who can be traced from Anne Rice's Lestat and Louis in The Vampire Chronicles (Interview with the Vampire being its most famous book which was published in 1976) to the much recent Stephenie Meyer's Edward Cullen in the Twilight series. The ideologies which the vampire fiction previously upheld have been neutralised by globalization and multiculturalism. Also, the vampire is no longer hideous with distorted features, razor-sharp fangs and extended fingers. But he is portrayed as the bestdressed man in the room, suave, sophisticated, charming, and with an interest in women that implied more than merely opening a vein. The vampire fiction, today, arguably conforms to the formulas of romantic tradition guaranteeing huge sales of books and transformation of the books into high-grossing movies. The Twilight series, rather than conforming to the genre of horror, instead, surprisingly corroborates the sub-genre of teen romance. And these teen romances are being adapted into successful films with the faces to "kill for". There has long been a Gothic and Romantic strand within vampire fiction where the depiction of the vampire is sympathetic, precisely because it is not solitary and isolated from humanity, but is intimately connected. For instance, Byron's vampire, August Duvall, and Polidori's Lord Ruthven are, as Nina Auerbach puts it, "creatures who flourished, not in their difference from their human prey, but through their intimate
PurposeReality television is a dynamic, profit-making platform that occupies prime-time slots on ... more PurposeReality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context.Design/methodology/approachThrough extensive literature review and qualitative interviews, the paper expounds that reality television provides an opportunity to celebrities to successfully reposition themselves at crucial junctures in their career. The framework to study this repositioning has been adopted from the work of Chris Simms and Paul Trott (2007) who created it to study the brand repositioning of various consumer goods.FindingsThe literature establishes celebrities as brands. This st...
By adapting methods used to measure anxiety in physical employment interview, this study in the f... more By adapting methods used to measure anxiety in physical employment interview, this study in the first stage identifies levels of anxiety induced in a computer-mediated interview setting. In the second stage, the study examines the mediating role of practice interview process in reducing interview anxiety and explores the moderating effects of gender and prior work experience on the relationship between remote interview anxiety and performance outcome. It utilizes partial least squares structural equation modeling to test the direct and mediation effect based on 245 responses received from job aspirants. As in a physical interview, anxiety in a remote situation is related to one's level of preparation and perception of interviewing self-efficacy. The results reveal a significant positive effect of preparation satisfaction on self-efficacy perception of interview performance and significant negative effect of self-efficacy perception and preparation satisfaction on remote interview anxiety. Practiceinterview process significantly mediated the performance outcome; however, the moderating effect of gender and work experience was found to be insignificant. Practical implications: Findings from this study have far-reaching implications for educators and professionals working toward mitigating anxiety during the employment selection processes in computer-mediated setting.
By adapting methods used to measure anxiety in physical employment interview, this study in the f... more By adapting methods used to measure anxiety in physical employment interview, this study in the first stage identifies levels of anxiety induced in a computer-mediated interview setting. In the second stage, the study examines the mediating role of practice interview process in reducing interview anxiety and explores the moderating effects of gender and prior work experience on the relationship between remote interview anxiety and performance outcome. It utilizes partial least squares structural equation modeling to test the direct and mediation effect based on 245 responses received from job aspirants. As in a physical interview, anxiety in a remote situation is related to one’s level of preparation and perception of interviewing self-efficacy. The results reveal a significant positive effect of preparation satisfaction on self-efficacy perception of interview performance and significant negative effect of self-efficacy perception and preparation satisfaction on remote interview an...
Purpose The paper aims to study hotel owners’ perception of tourism in the five creative cities o... more Purpose The paper aims to study hotel owners’ perception of tourism in the five creative cities of India during the COVID-19 pandemic. Design/methodology/approach Semi-structured, in-depth interviews (N = 30) and participant observation were the methods used for collecting qualitative data. Data was analysed using content analysis. Findings The findings reveal the effect of tourism on the psyche of small and medium enterprise hotel owners. Factors contributing to this anxiety are unpreparedness for the crisis, cash flow problems, failure to be flexible in this crisis, inability to leverage hotel’s location and lack of hygiene habits. Research limitations/implications The research illustrated a systemic lack of knowledge and training in the unorganized hotel sector in India which if addressed, could assist the hotel owners and staff in building trust toward tourists and a positive attitude toward the crisis. Originality/value As the study analyses the unorganized hotel sector in the ...
The novel COVID-19 pandemic has left the global economy in shambles and is negatively affecting I... more The novel COVID-19 pandemic has left the global economy in shambles and is negatively affecting India’s economy across industries. In order to tide over the crisis, companies need to take swift and effective decisions. The present case study focuses upon Bengaluru-based online meat and seafood company Licious that is functioning contrary to the dire state of fast-moving consumer goods (FMCG) and e-commerce companies which have shrunk during the nationwide lockdown. To battle the crisis that ails the meat industry, Vivek Gupta, Founder of Licious, took swift decisions and communicated effectively that helped him to build and renew trust with his stakeholders. This case specially focuses upon the various crisis communication strategies adopted by Gupta to create an effective engagement and experience with his stakeholders.
Bram Stoker published Dracula (originally titled as Undead), his demonic Count, in 1897, whose cr... more Bram Stoker published Dracula (originally titled as Undead), his demonic Count, in 1897, whose creation and portrayal was inspired by obscure stories about Vlad V, called the Empaler, who ruled in the fifteenth century as Prince of Walachia (southern Rumania). As conceived and defined by Stoker, Dracula entered western culture as the first and only historically grounded literary vampire and within decades shaped the image and identity of vampire species for the whole century. Dracula was an archetype, a standard, a scriptural patriarch of all vampires. Raised from the fertile soil of Eastern-European folklore, the home of the vampire lore, Stoker's Dracula went on to live as the most famous undead, outliving his creator and transcending his original life through a steady succession of cinematic and literary adaptations and incarnations that made him the most pervasive icon of western (Anglo-American) cinema and forever marked Transylvania as the land of the vampires. Stoker, through the text, intended to focus on revealing the dominant issues surrounding identities and boundaries during the late nineteenth century and early twentieth century. By constructing this marked "other," the genre of Vampire fiction worked as a tool in divulging preconceived stereotypes of non-British peoples, which likewise helped in honing British society's perception of itself and corroborated their desire of keeping itself placed on a pedestal. Over the years, Dracula's monolithic rule has been overthrown by a new generation of morally ambiguous, sympathetic vampires who can be traced from Anne Rice's Lestat and Louis in The Vampire Chronicles (Interview with the Vampire being its most famous book which was published in 1976) to the much recent Stephenie Meyer's Edward Cullen in the Twilight series. The ideologies which the vampire fiction previously upheld have been neutralised by globalization and multiculturalism. Also, the vampire is no longer hideous with distorted features, razor-sharp fangs and extended fingers. But he is portrayed as the bestdressed man in the room, suave, sophisticated, charming, and with an interest in women that implied more than merely opening a vein. The vampire fiction, today, arguably conforms to the formulas of romantic tradition guaranteeing huge sales of books and transformation of the books into high-grossing movies. The Twilight series, rather than conforming to the genre of horror, instead, surprisingly corroborates the sub-genre of teen romance. And these teen romances are being adapted into successful films with the faces to "kill for". There has long been a Gothic and Romantic strand within vampire fiction where the depiction of the vampire is sympathetic, precisely because it is not solitary and isolated from humanity, but is intimately connected. For instance, Byron's vampire, August Duvall, and Polidori's Lord Ruthven are, as Nina Auerbach puts it, "creatures who flourished, not in their difference from their human prey, but through their intimate
PurposeReality television is a dynamic, profit-making platform that occupies prime-time slots on ... more PurposeReality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context.Design/methodology/approachThrough extensive literature review and qualitative interviews, the paper expounds that reality television provides an opportunity to celebrities to successfully reposition themselves at crucial junctures in their career. The framework to study this repositioning has been adopted from the work of Chris Simms and Paul Trott (2007) who created it to study the brand repositioning of various consumer goods.FindingsThe literature establishes celebrities as brands. This st...
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